GoDaddy Web Hosting Domain Registrar, Signs Pro Football’s Chad Johnson

Updated on Monday, September 24th, 2007 at 11:05 am

If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Scottsdale, Arizona - (Cheap Web Hosting Directory) - September 24, 2007 - Web hosting domain registrar, GoDaddy, has signed a new representative spokesperson, through Pro Football’s Chad Johnson, for ads to debut Sept. 29 during sponsored coverage of the Saturday night college football game on ESPN2.

Also known as ”Ocho Cinco,” according to GoDaddy.com, its CEO and Founder Bob Parsons, drafted the professional football star to ”play” for the world’s dominant domain name registrar, as a GoDaddy.com spokesman. Chad Johnson has already filmed three new commercials for GoDaddy.com.

Mr. Parsons explained, ”Chad Johnson is an exceptional fit for us. He’s fun, he’s fast and he’s at the top of his game. If you watched the Monday Night Football debut, you know he’s edgy.” Mr. Johnson drew massive media attention for a touchdown celebration in which he jokingly donned a gold jacket meant to represent a ”future” Hall of Fame induction.

The All-Pro wide receiver is also known for being good-natured and generous. During last week’s GoDaddy.com commercial shoot at a Wisconsin high school, a young fan asked Johnson to play tennis with him for a few minutes in between scenes. Johnson happily obliged, instead of secluding himself in the comfort of his private quarters.

Mr. Johnson was a big hit at Middleton High School, near Madison, Wisconsin, where Go Daddy Productions shot the commercials, where he signed autographs and talked to students throughout the full-day event. Luke Francois, Middleton High Athletic Director noted, ”He is a class-act. He is very professional, very classy.” A sportswriter recently named Mr. Johnson the league’s ”most fun player to watch.”

Mr. Parsons continued, ”Chad’s passion is contagious, no doubt about that. He is the right guy at the right time to talk directly to college football fans who use the Internet.”

GoDaddy’s sponsorship of the ESPN TV’s Saturday night college football games, feature on-air announcements, logo placement and a number of commercials on the sports network and its affiliates, including ABC TV.

GoDaddy.com solidified its brand identity in the football arena in 2005, achieving unmatched marketing success with its first Super Bowl commercial. Mr. Parson explained, ”That spot helped put GoDaddy.com on the mainstream map, but our prices, products and service are what keep us on top.”

Mr. Parsons still won’t say whether he plans to advertise in the 2008 Super Bowl, but GoDaddy.com has already spent millions for its sponsorships of ESPN2’s Saturday night college football and IndyCar’s most popular driver and Go Daddy Girl Danica Patrick.

Recently, another GoDaddy spokesperson, Valerie Thompson, set a speed record, at the Bonneville Salt Flats. The new record is 161.736 miles per hour. Ms. Thompson reportedly indicated that the Go Daddy motorcycle was built especially for the Bonneville Speedway’s 4th International Motorcycle Speed Trials in Utah. Ms. Thompson previously held the American Motorcycle Association’s World Land Speed Record at 145.647 mph. The new record was set in the same 2000 APS PF class on a 120-inch Panhead motorcycle. However, the Go Daddy bike had a special ”partial streamline setup” specifically made for the Salt Flats, instead of an asphalt surface. It also had nitrous oxide as a back-up fuel, which she used during her latest record run.

Ms. Thompson was featured in Go Daddy’s most recent Super Bowl commercial, alongside fellow Go Daddy Girls Candice Michelle and Danica Patrick. All three Go Daddy Girls are enjoying success these days. Candice, who starred in the legendary 2005 Go Daddy Super Bowl ad, is now the reigning WWE women’s wrestling champ. Danica posted her best finish yet in the Indy Racing League’s last race, taking second place at the Detroit Belle Isle Grand Prix.

GoDaddy initially made a name for itself with its Super Bowl advertising, but is now moving into a new role as a marquee advertiser for collegiate football, attracted by its loyal audience and key demographic.

The sponsorship also includes air time for Go Daddy commercials during the NASCAR Nextel Cup, plus several college football bowls, including the Capital One, Liberty and Alamo Bowl games. GoDaddy.com kicks off its college football sponsorship on ESPN2, Saturday, Sept. 22 with a double-header featuring Kentucky vs. Arkansas, followed by Purdue vs. Minnesota.

ESPN/ABC TV has approved the commercial titled ”I Own You” to air as part of the sponsorship. As for whether GoDaddy.com will advertise in this year’s Super Bowl, Parsons says he’s still weighing his options and engaging in dialog about the decision on his web blog, www.bobparsons.com.

The Go Daddy Group, Inc. is a domain name registrar with more than 22 million domains under management and 24-hour-a-day customer support. More than 4 million customers are serviced by Go Daddy for domain registration, web site hosting, email and related Internet services. Go Daddy is a provider of services designed to enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy also provides a variety of on-demand and other services. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2006, The Go Daddy Group registered approximately one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .biz, .info.

To learn more about the GoDaddy.com commercial featuring Chad Johnson, please visit: www.godaddy.com/football.

For more information about Bob Parsons’ blog, please visit: www.bobparsons.com.

For more information about Go Daddy, please visit: www.godaddy.com.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Furl
  • LinkedIn
  • Live
  • Slashdot
  • Technorati
  • YahooMyWeb

Leave a Reply