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Pleasanton, California - (Cheap Web Hosting Directory) - September 26, 2007 - E-commerce search and merchandising solutions firm, Mercado Software, has launched a hosted search and navigation solution for smaller or emerging Internet retailers, to improve conversion rates.

Mercado Base is built on Mercado’s proven eCommerce search and navigation platform, and provides the same quality of search, performance, and patented navigation used by many leading multi-channel retailing brands such as Macy’s, Sears, GUESS?, REI, and Williams-Sonoma.

According to the company, Mercado Base offers strong linguistic capabilities and retail industry thesauri, allowing Internet retailers to have effective search up and running immediately without the need for labor-intensive query baking or requiring the search system to learn over time. Mercado Base also boasts comprehensive and easy-to-use reporting, allowing business users to monitor and analyze search behavior, trends, and specific eCommerce metrics such as searches that result in shoppers being directed to departments or product categories.

Corey Leibow, President and CEO of Mercado Software offered, ”Industry experts concur that quality search is a must-have eCommerce feature, and has proven to dramatically increase conversion rates. We’re now working with a large number of SMB Internet retailers who have seen tremendous value in upgrading their search and navigation in terms of dollars and cents.”

According to MarketingSherpa, 43% of visitors who land on a website go directly to the search function. And customers who use the search box on eCommerce sites convert at nearly three times the rates of general browsers.

Additional Mercado Base features include:

• Software-as-a-Service (SaaS) deployment means no IT overhead
• The industry’s leading eCommerce search algorithm that offers an optimized blend of exact matches and associations
• Highly relevant search, browse and navigation results and rankings, offering relevancy thresholds/overrides; leverages content data structure to maximize matching
• 20+ industry out-of-the-box domain dictionaries
• Dynamically generated navigational paths, including refinements based on attributes and smart classification
• Breadcrumb trail of user activity within site creates stickiness – reduces abandonment
• Recommendations for optimal SEM term bidding

Mr. Leibow added, ”Mercado Base offers an ideal starting point for Internet retailers who want to deploy rich searchandising features down the road. We uniquely offer an easy migration path for clients wishing to add more sophisticated merchandising features, or who are increasing the size and complexity of their online offering.”

Mercado Base is available on a monthly subscription basis, with migration pricing for customers wishing to upgrade to its complete hosted or on-premise merchandising suite.

Mercado is an e-commerce search and merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., Guess?, Inc., Williams-Sonoma Inc., OfficeMax, Macy’s, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado’s solutions.

To learn more, please visit: www.mercado.com.

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