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San Francisco, California - (Cheap Web Hosting Directory) - October 28, 2005 - Search engine company, LookSmart, has unveiled 161 new vertical search sites in a variety of categories, in an effort to deliver more relevant search results.

Divided into 13 vertical categories and 181 total sites, LookSmart now claims to be the largest single provider of vertical search destinations on the web. The Company’s “brand promise” is to provide consumers with essential information for passions, needs and repetitive tasks encountered in everyday life.

Like Cable was to television, vertical search is the Internet’s next logical step. Consumers embrace many media choices and integrate them into their lives, creating a desire for “vertical” services and content.

According to David B. Hills, President and CEO of LookSmart, ”It was clear to us that consumers want a trusted brand to provide vertical search and content so they can truly find what is essential and not exhaustive for subjects that are critical to their lives. We’ve designed the sites and functionality to augment what consumers do with more generalized and portal services.”

For each vertical category, LookSmart has developed an array of niche sites. For example, LookSmart’s Money web sites include: mutual funds, real estate, retirement, savings, stocks, taxes and more. Unlike many other sites, content and articles found on LookSmart’s vertical search sites are freely accessible and from a wide variety of sources.

LookSmart’s expansive set of sites make it simpler and easier for advertisers of all sizes to locate the audience they are after and effectively meet their online marketing goal. Advertisers can now reach these highly targeted audiences with search ads, banners and other creative formats.

”Few people thought that cable would transform the television industry like it did. They thought the consumer and advertiser would not adopt and embrace vertical alternatives,” added Hills. ”The online medium and search in particular have these same elements. LookSmart is in a unique position to lead this evolution of consumer and advertiser choice on the web. I’m extremely proud of the LookSmart team and we all look forward to this new chapter in our company’s development.”

Visitors to any LookSmart vertical site will find relevant articles, blogs, news and web results delivered within a robust tool set that allows them to find what they want, save what they need and share with other like minded people, without lengthy registration or personalization.

For more information, please visit: www.looksmart.com.

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