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Indianapolis, Indiana - (Cheap Web Hosting Directory) - April 27, 2007 - Social networking and user-generated content services company, Mobrio, has concluded a deal to power Virgin Mobile’s Road to V web site, with its Mobrio 2.0 UGC software platform.

In addition, the company released a new version of its UGC software, which supports the Road to V web site. Over 2,200 users have registered on the web site since it opened it debuted on 9th March 2007.

Paul Shulver, Music Sponsorship Manager at Virgin Mobile remarked, ”Virgin Mobile is thrilled to be continuing its support for new bands and to help send new talent on the road to stardom. Appearing at the V Festival is a great way for any UK band to really accelerate their career in the music industry. Bombay Bicycle Club and Keith did just that at V Festival 2006, and this year’s winners of Road to V are set to follow in their footsteps. The Road to V site enables bands to upload their profile including a picture, a demo track and even a video. Fans are also encouraged to participate by giving their favourite bands a star rating. This allows everybody to feel really involved in the competition and the response has been outstanding.”

Julian Swallow, CEO of Mobrio added, ”We were delighted that our platform was selected to power such a high profile site as Road to V. I know that the latest UGC capabilities and a short deployment time were absolutely key for Virgin when making their purchasing decision and the new version of the software platform was designed to facilitate just that. Our exclusive focus on user-generated content software and associated services is starting to pay real dividends in terms of the calibre of client we are securing and the importance of the sites we are powering.”

Mobrio will be demonstrating the latest version of the Mobrio 2.0 UGC software platform on stand number W123 at InternetWorld, which takes place at Earls Court, London on 1-3 May.

To learn more about Virgin Mobile’s Road to V, please visit: www.roadtov.com.

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