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Moreover Technologies, a provider of aggregated online current awareness and business information, yesterday announced the availability of free RSS (Rich Site Summary) news feeds supported by contextual advertising – ideally suited for individuals that rely on RSS news readers to track online news.

With the continued explosion of online news, content aggregation is becoming the most popular delivery model because it saves time, compared to manually acquiring content from individual publications, and ensures a comprehensive view into news by topic, not publication. As proof of this, a recent Nielsen//NetRatings report, Top 20 Online Current Events & Global News Destinations, confirmed that Q2 2004 was the first time an aggregated news source, Yahoo! News, was more visited than any individual news publication site such as CNN.com and USAToday.com.

“It’s clear that the aggregated news model is rapidly becoming the preferred method of online consumer news consumption,” said Jim Pitkow, chief executive officer and president of Moreover Technologies. “Moreover is the behind-the-scenes leader in aggregated news delivery, powering billions of aggregated headlines each month through our distribution network.”

Moreover is able to intelligently deliver contextual advertisements through RSS without filling a news folder with advertisements every time a feed is refreshed. RSS feeds are most often viewed in a reader program that retrieves articles on a regular time interval and displays them sequentially, much like email.

“As a pioneer in utilizing XML and a co-author of the RSS 1.0 standard, we’ve been extremely careful to ensure that the rights of end users are respected,” said Jim Pitkow, chief executive officer and president of Moreover Technologies. “Moreover is able to provide the highest-quality aggregated news without spamming a feed with useless advertisements.”

A complete listing of Moreover free RSS news feeds and links to compatible RSS news readers can be found online at their website. Moreover also offers free advertising supported news feeds for display on non-commercial websites in JavaScript format.

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