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San Mateo, California - (Cheap Web Hosting Directory) - November 14, 2005 - According to recent survey data from the LIVEmark Index, online consumers do most of their browsing and buying during business hours onweekdays - possibly indicating that workers may spend significant time shopping during work hours.

According to data from released today byCoremetrics, a leading provider of hosted web analytics and precisionmarketing solutions, leading retail sites received 40% more visits and 53%more purchasing visits on weekdays than they did on weekend days during themonth of September. A majority of these weekday visits and purchases occurduring daytime hours.

Joe Davis, President and CEO of Coremetrics commented on the findings, ”eCommerce companies seeking to cost effectively reach consumers must pay special attention to the timing of their campaigns. For example, as the LIVEmark Index for September shows, daytime hours are a critical time to reach customers since they are more likely to make purchases - despite the fact that weekdays tend to be a challenging time for marketers to launch targeted campaigns and offer promotions. Coremetrics delivers intuitive visualization of online behavior data by the hour for marketers, enabling them to pinpoint when shoppers are most likely to visit, convert, and adjust their promotional strategies appropriately.”

LIVEmark data regarding online traffic points to the importance of daytime hours to marketers wishing to capitalize on consumer browsing behavior. Data collected for the month of September, 2005, revealed that 62% of weekday visits to participating LIVEmark sites occurred during daytime hours, between 8:00 AM and 6:00 PM Central Standard Time (CST).

In contrast, only 26% of weekday visits occurred in the evenings between 6:00 PM and midnight CST. Conversion data revealed that visits during daytime hours on weekdays were 15% more likely to result in a purchase than visits during the evening. Site visits and purchasing visits for leading retailers peaks at mid-day on weekdays, between 1:00 and 2:00 PM CST, making mid-day promotions especially important to product exposure and sales.

The LIVEmark Index is the industry’s most comprehensive benchmark for eBusiness performance, providing critical comparison data for site-wide key performance indicators across more than 175 leading retail brands. LIVEmark participants gain a clear understanding of business performance relative to peers and competitors so they can effectively allocate marketing spend, anticipate industry threats and trends, and make strategic decisions about site, marketing and merchandising efforts. The LIVEmark Index includes a benchmark of all participating retailers as well as nine sub-categories: Apparel, General Merchandise, Gifts, Home, Office and Electronics, Pets, Specialty Retail, Sports and Outdoors, and UK Retail.

The LIVEmark Index will expand over time to include additional industries and categories. LIVEmark is generally available to the global online retail industry. Organizations who wish to access benchmark data must contribute site data to the LIVEmark Index.

For further information, please call 877-721-CORE.

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