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Fort Lauderdale, Florida - (Cheap Web Hosting Directory) - July 24, 2006 - PayPal is working with Zimmerman Advertising (formerly Zimmerman Partners), to help brand marketers integrate text message-based service, PayPal Mobile into advertising and marketing campaigns.

PayPal Mobile is a text message-based service that allows consumers in the US and Canada to send money anytime, from anywhere, using mobile telephones. PayPal Mobile allows users to send money, purchase items or donate to charities from their mobile devices. Using PayPal Mobile’s ”Text to Buy” service, consumers can buy things instantly, such as CDs, DVDs, shoes and apparel, by sending product codes via text message.

Companies such as 20th Century Fox, Nike, L’Oreal, MTV, and the NBA are offering items for purchase with ”Text to Buy.” PayPal Mobile also enables users to ”Text to Give” to charities such as The Magic Johnson Foundation and UNICEF.

Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising explained, ”The retail world is shifting rapidly, and the essence of the shift is the consumer becoming more powerful. With PayPal Mobile, consumers will have more control over the retail landscape and more options to purchase items at the moment they are compelled to buy.”

PayPal already has over 105 million accounts worldwide. PayPal chose to work with Zimmerman because of its success and knowledge in retail. Zimmerman will be PayPal’s primary brand interface to help brands maximize the retail opportunity offered by this new sales channel. Kevin Dulsky, Managing Director of PayPal Mobile offered, ”Zimmerman is a respected marketing and advertising partner to some of the leading brands in the world. We at PayPal look forward to working with them to realize the huge opportunity ahead in mobile commerce.”

Michael Goldberg, Chief Marketing Officer of Zimmerman added, “PayPal Mobile is leading the way to an entirely new sales channel. It will literally change the entire retailing landscape by allowing merchants to offer a call to action from the consumer with the appeal of convenience, immediacy and instant gratification like never before.”

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is currently the 17th largest advertising agency in the United States, with more than 860 full-time associates and offices throughout the country, including New York, Los Angeles, Washington, D.C., Chicago, Dallas, San Francisco and Atlanta.

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

To learn more about Omnicom Group Inc., please visit: www.omnicomgroup.com.

For more information about Zimmerman Advertising, please visit: www.zadv.com.

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