Search Engine, Ask.com, Enhanced With Mobile-Related Content
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Durham, North Carolina - (Cheap Web Hosting Directory) - April 27, 2006 - Mobile marketplace management firm, Motricity, has partnered with Ask.com. to integrate mobile content.
According to the company, this relationship offers Ask.com users a simple and easy way to find mobile content such as ringtones, wallpapers and games, directly through the Ask.com search engine.
For example, visitors can now search ”Britney Spears” and click on either ringtones, wallpaper or game links within the Ask.com ”Smart Answer” provided at the top of the search results page to receive the requested mobile content. In this case, clicking “Ringtones” takes users to a list of available ringtone titles such as ”Oops!…I Did It Again.”
Or, users can also search for specific ringtones by artist, such as ”Kelly Clarkson ringtones,” and be presented at the top of the page with the most popular ringtones for that artist, which they can then browse and preview.
Ask.com users can also use the ”Mobile Content” tool on the new Ask.com Toolbox, which offers shortcuts to more than 20 search tools, including maps, images, weather, a dictionary and local and desktop search directly from the home page. Introduced with the recent launch of the new Ask.com, the Toolbox is easily customizable to include the tools people use most and can be opened or closed depending on user preference.
Ryan Wuerch, Chairman and Chief Executive Officer at Motricity commented, ”We are extremely excited to be Ask.com’s partner of choice for offering its users direct access to mobile content. Combining Ask.com’s strong focus on providing its users the simplest and most direct path to the information they are searching for, with Motricity’s ability to provide the right mobile content at the right time, provides consumers with the best possible results for their mobile content-related searches.”
Jim Lanzone, General Manager of Ask.com US commented, ”Online searches for mobile content are among the top queries on Ask.com, creating a need to make this content more accessible to our users. Our partnership with Motricity enables us to provide our users with the high-quality relevant information they want, in the simplest and fastest way possible.”
Motricity provides technology and solutions including the Fuel mobile content delivery platform that received the 2006 GSM Association Award for ”Best Service Delivery Platform” and was also named ”2005 Premium Mobile Content Platform of the Year” by Frost and Sullivan. Motricity powers mobile communities by offering such technologies and services that unify the mobile content ecosystem, for such partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego.
For more information, please visit: www.motricity.com.
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