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London, United Kingdom - (Cheap Web Hosting Directory) - September 28, 2006 - Digital marketing agency network, Isobar, has released its proprietary, search engine bidding agent, iSEBA. According to the company, the results it generates are superior, and the sophisticated search engine bidding agent has gained rapid adoption within Isobar’s global network.

Many of Isobar’s agencies, servicing clients in Australia, France, Greater China, the Netherlands, Spain, Sweden, the United Kingdom and the United States, are offering clients paid search marketing management through iSEBA, the proprietary, patent-pending, search engine bidding agent. Developed in 2002 by iProspect, the Original Search Engine Marketing Firm (acquired by Isobar in 2004), iSEBA has experienced rapid adoption amongst Isobar agencies based upon its reputation for unparalleled functionality and ability to generate superior results in paid search marketing. The tool is available exclusively to agencies within the Isobar network.

Nigel Morris, CEO of Isobar explained, ”Paid search marketing is a complex and highly competitive medium. iSEBA provides our clients with an immediate advantage not seen elsewhere in the marketplace today. The widespread adoption rate amongst clients right across the world is indicative of the results it produces. We are now servicing clients with iSEBA in eight countries and we have a clear strategy to roll it out in other markets. As with all other aspects of Isobar, this is a global initiative with substance.”

iSEBA manages paid search marketing on a portfolio, or global basis, optimizing the entire campaign rather than using the keyword by keyword approach offered by simple rules-based tools. The agent is designed to maximize campaigns according to client objectives, including such results as ROI, conversions and traffic. iSEBA achieves these objectives by determining the most productive keyword, position, price, time of day and day of week combinations to bid on for the best possible results. This assessment is re- calculated constantly, 24 hours a day, 365 days a year.

Paul Dailey, Manager of Creative Services for 48hourprint.com, located in Boston, Massachusetts added, ”I honestly can’t say enough good things about ISEBA,” said “I have been thoroughly impressed with the tool and the results it has brought to our paid search marketing efforts. Overall, we are extremely pleased.”

An adaptive agent that learns over time, iSEBA employs both predictive modeling to anticipate future prices, and mathematical models to produce bid plans. Unlike other bid management tools, iSEBA reacts to market changes and adapts to results; as more and more data is collected, performance continually improves. iSEBA also has the capacity to import historical data; this allows the agent to capitalize upon past client learnings. This functionality dramatically reduces the time between campaign launch and full campaign optimization. iSEBA is fully Unicode enabled, and supports double byte character sets, all accented characters — enabling it to bid in any language worldwide. It can also bid using any currency, and across multiple search platforms, including Yahoo!, Google and MSN.

Bob Maher, Chief Technology Officer at Isobar offered, ”While there are numerous paid search marketing tools on the market today, none can compare to the depth and breadth of iSEBA. iSEBA is a sophisticated piece of technology. It is an intelligent agent that adapts to market changes and reacts to results. This learning ability only increases the agent’s power and efficiency, making it a highly potent tool for marketers. Its utilization of predictive modeling and historical data provides marketers with an advantage that no other product in this category can offer. Quite simply, the results speak for themselves; iSEBA is in a league of its own.”

Lee Farrington, Head of New Channels, HBOS Personal Lending in the UK commented, ”We have been nothing short of impressed with iSEBA. Since we have been using the tool, we have experienced phenomenal results, and have hit targets we were never able to reach using other methods. It is clear to me that iSEBA is a highly sophisticated tool that offers us a competitive advantage.”

In early 2003 Aegis created a specialist division to build a truly global, full service digital marketing network. That decision was born of a vision and conviction that digital was the future of media. The division was branded Isobar on 5 July, 2004.

Isobar is now 1604 people working in a global network of 69 offices in 33 markets. Isobar and all the agencies in the Network share a clear communication philosophy, ”Creating Time.” Our central belief is that brands need to create experiences and communications that compel consumers to choose to spend time with brands, to tell stories about brands and to be in an active relationship with the brand. Time is now the true currency of communication.

To learn more, please visit: www.isobar.net.