Search Engine Experts Debate Click-Fraud at Conference

Updated on Wednesday, April 26th, 2006 at 11:25 am

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San Antonio, Texas - (Cheap Web Hosting Directory) - April 26, 2006 - Search engine advertising experts from Alchemist Media, Click Forensics, KeywordMax, and Authenticlick will participate in the upcoming ad:tech conference on Thursday, April 27, 2006 from 3:15pm to 4:15pm at San Francisco’s Moscone Center North.

A panel discussion exploring the problems and costs associated with Click Fraud and its impact on advertisers, search engine providers and online marketing campaigns will be addressed. It is intended that attendees will learn how click fraud happens, how it can affect search and affiliate programs, and how to identify it and better protect campaigns from click fraud in the future.

ad:tech is a conference for the interactive marketing community worldwide and this year’s conference, themed ”Connecting Globally: Markets in Motion” is slated to be one of its largest expositions to-date.

Panel participants will include:

Moderator: Jessie Stricchiola, President, Alchemist Media, Inc.
Tom Cuthbert, President and CEO, Click Forensics, Inc.
Lori Weiman, Director, KeywordMax
Vincent Granville, Ph.D., CTO, Authenticlick

Click Forensics, Inc. provides third-party pay per click validation services and licensing solutions for the online advertising industry. The company’s Click Fraud Network and enterprise software solutions use patent-pending technology to help the online advertisers better identify and prevent click fraud.

To learn more, please visit: www.clickforensics.com.

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