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New York, New York - (Cheap Web Hosting Directory) - February 28, 2006 - Search engine company, LookSmart, has released a new version of its AdCenter API to allow advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart’s search network with minimal effort.

In addition to the API launch, LookSmart has also announced signing several agreements with pay-per-click (PPC) management and analytics software providers to use the LookSmart API in their applications for easier access and operation when buying ad campaigns on the LookSmart network.

According to Bryan Everett, Senior Vice President, Sales at LookSmart, ”As we’ve rebuilt the distribution network and launched the vertical search sites, our customers are telling us they need easy access and integration with their systems in order to be able to operate efficiently and express their budgets effectively. We will continue to develop innovative technology solutions to meet the market demands of today and tomorrow, and distribute the solution to the end user in the most efficient way. The release, coupled with the integration partnerships, will help increase advertisers’ options for buying and managing campaigns with LookSmart.”

LookSmart has signed technology partner agreements with leading tool vendors that include APEX Pacific, BidRank, ClickTracks, LivePerson, MakeMeTop, Omniture, Trellian and WebSideStory. For LookSmart, the goal of these partnerships is to maximize availability of its technology to the largest possible number of advertisers. At the same time, partners have an opportunity to offer an additional source of quality traffic to their users.

While many agencies, vertical search engines and other large, sophisticated advertisers already use LookSmart’s AdCenter API, these new partnerships will allow smaller and medium enterprises (SMEs) to also take advantage of the AdCenter’s benefits and increase the sophistication of their in-house programs without needing to invest in additional software development. As a result, SMEs can access the same additional sources of web site traffic and centralized campaign management and reporting as larger advertisers.

In response to demand from advertisers, agencies, bid management software providers, and other vertical search engines, LookSmart’s new AdCenter API utilizes SOAP web services to minimize set up time for new API users and allow for easier management of changes and support for a user’s existing connection.

To learn more about LookSmart, please visit: www.looksmart.com.