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New York, New York - (Cheap Web Hosting Directory) - September 30, 2005 - Search engine marketing company, icrossing, has announced that it has won the bronze MIXX Award, co-presented by the Interactive Advertising Bureau (IAB) and Adweek Magazine, for excellence in performance-based natural search engine optimization.

icrossing, the only search-dedicated agency to win an award at MIXX, was honored for its outstanding work with Advantage Rent-A-Car, increasing visitors to the rental car company’s website by 313% in just under a month.

Jeffrey Herzog, CEO of icrossing commented on the award, “We’re delighted to have had the opportunity to compete with traditional players such as Starcom MediaVest Group’s GM Planworks. This award truly reflects the importance of what icrossing does and how search is dramatically altering the marketplace landscape.”

The MIXX Awards Gala was held at the landmark Hudson Theater of the Millennium Hotel on September 27 at 7:00pm during Advertising Week 2005. The gala event was the culmination of a two-day MIXX Conference and Expo to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.

The MIXX Awards was judged by an independent panel of brand marketers who have direct control and influence over some of the largest advertising budgets. The intense scrutiny of the judging process ensured that the winning campaigns truly reflect the industry’s best work. This year’s judging panel included an impressive mix of client-side marketing strategists from companies like Ameritrade, IBM, Colgate Palmolive, Ernst and Young, HP and others. The MIXX Awards also received strategic guidance from the IAB MIXX Awards Advisory Board.

For further information, please visit: www.icrossing.com.

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