Search Engine Marketing Directors, Join in Green Alliance Effort

Updated on Tuesday, March 4th, 2008 at 10:21 am

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Boca Raton, Florida - (Cheap Web Hosting Directory) - March 4, 2008 - The Green Business Alliance, formed by President and Co-founder of search engine marketing firm, MoreVisibility, Andrew Wetzler, along with entrepreneurs Dennis Pushkin and Hilary Kusel, aims to provide environmental knowledge for the nation’s business community.

Green Business Alliance’s mission is to help integrate environmental stewardship into a business’ daily practices. Its main objective is to enable a business to become ”Greenified” and demonstrate its commitment to a Green business future to customers, prospective customers and the community through the display of several recognition channels provided by Green Business Alliance.

Co-founder Andrew Wetzler, during numerous business trips to Silicon Valley, the epicenter of the Internet revolution, became immersed in the Northern California culture of operating a green business, an issue that’s at the cornerstone of environmental awareness. Mr. Wetzler explained, ”I was really impressed and intrigued with the environmental commitment I saw while there.”

Mr. Wetzler was determined to establish the best ‘green’ practices at his two-time INC. 500 Company. In doing so he realized there wasn’t much in the way of a roadmap for a business that wanted to ”go green.”

Mr. Pushkin added, ”Andy, Hilary and I believe strongly that being identified as a Green Business Alliance partner will go a long way towards contributing to environmental sustainability, while also raising awareness of this worldwide issue. We’re hoping that our vision will spread across the country and eventually around the world.”

Becoming a Green Business Alliance partner is a manageable step-by-step process. An interested business leader or owner can visit www.greenbusinessalliance.com, complete a brief enrollment form and pay a modest application fee. In return, the business will receive Green Business Alliance’s ”Greenify” Guidelines.

After implementing the items on the list and acceptance from Green Business Alliance, the company will receive a Greenified Kit, which includes:

Green Business Alliance Greenified Seal to proudly post on its website
Greenified plaque and window decals to prominently display in its office
Press release announcing it is a Greenified company for its distribution
Placement in the GreenVisibility Directory

Mr. Wetzler hopes that every business that is identified as an Alliance partner will receive positive feedback from its customers, and create a healthier work environment while simultaneously, raising environmental awareness to higher levels.

Mr. Wetzler added, ”Addressing challenges to our environment is becoming more and more mainstream. Virtually everyone recognizes that we have put a strain on resources at all levels and a collective effort by businesses is a step in the right direction.”

Mr. Kusel said that while the goal of the organization is to establish a foothold for businesses of all sizes in the environmental movement, there can be some financial benefits to becoming ”Greenified.”

Mr. Kusel, Princeton graduate, Certified Six Sigma Black Belt and Executive Director of the organization added, ”By adhering to the Green Business Alliance principles, businesses may reduce their electric and water bills. Greenified businesses will also be contributors to recycling efforts, which will help lessen the impact of waste on the environment. Becoming Greenified through the Green Business Alliance may not require that a business make radical changes to its standard operating procedures. The steps required to become Greenified are designed to be implemented without disturbing the existing framework of most businesses.”

Mr. Pushkin remarked, ”Corporate Social and Environmental responsibility is no longer solely the domain of large corporations. The Green Business Alliance provides clear and concise guidelines to make a valuable and ongoing contribution to society for any size business whether it is a sole proprietorship or one with hundreds of employees.”

Mr. Pushkin also said that a portion of proceeds from the Organization’s fees will be donated to worthy ”green”causes.

Green Business Alliance has assumed a leading role in assisting businesses to understand what it means to be Green, identifying attainable objectives and then implementing more environmentally responsible business practices. Green Business Alliance helps companies Greenify for better business. ”Greenifying” a company will help the environment and will also provide a more compelling reason for prospective customers to work with the business. The company is based in Boca Raton, Florida.

To learn more, please visit: www.greenbusinessalliance.com.