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Durham, North Carolina - (Cheap Web Hosting Directory) - November 7, 2006 - According to research at 123interface.com, human powered and automated local search are key trends for 2007, yet few Internet users are aware of them. New search engines like ChaCha.com, are trying to cash in on the trend.

In addition, older human local search engines like AskPoodle.com, sees the trend as an important area of investment. It is anticpated that human powered search is going to revise the way much Internet advertising is conducted, while search engine optimization will remain the silent support engine behind it all. Marketers and advertisers are scrambling to understand and make use of local search. A recent article in sums it up by laying out the ComScore data (http://www.axcessnews.com/modules/wfsection/article.php?articleid=11380), noting that local search is on the rise and apparently the strongest new trend. All told, local search may be the most important new trend on the Internet, seeming to go backward, but actually it is a mere simplication of what the Internet was always supposed to be, an interconnecting net of local sites. Naturally Google and Yahoo are jumping on board, as another article by ClickZ.com’s Patricia Hursh explores (http://www.clickz.com/showPage.html?page=3623538).

Click fraud, the nemesis haunting Google and similar vendors, is far from a moot point in Internet advertising. While ROI on AdWords is good for some, but arguably atrocious for the rest of advertisers currently relying on them. It’s business at a mighty high price, when the non-conversion clicks and the fraudulent competitor and prank clicks are all tallied up at the end of the day. Local search gained steam as click fraud made headlines.

According to 123interface.com’s research, At first, businesses pay for click fraud, but then, almost overnight, the customer ends up with the bill. Click fraud gets tucked away in the bill for most products, quite naturally, as advertisers realize the shadow side of pay per click — click fraud and do-nothing clicks. What local search and specifically human powered local search offer the search engine user is a way to more accurately find what they need with human assistance, while obtaining quality service like in the olden days, before computers even existed — the days when you drove up the gas station and you got your windows cleaned just for stopping by. Local search brings back nearer to such a customer-oriented experience — on the impersonal Internet, where no one really ever would have expected it.

Local search and human powered search may be very strong alternatives to click fraud. Programs like those of human local search firm, AskPoodle.com, allow local search vendors to use the Internet like an interactive phonebook, with pay per call or pay per chat options to allow them to handle consumer inquiries, just as if they’d walked in the doors of a local storefront. It adds another layer or two of interaction that may not be as convenient over the phone, or even in person.

A solid Internet marketing program with regional as the focus may steadily bolster long-term regional ranking results, while also addressing conversion strategies and building brand value. In the short-term, however, it is wise to also use a firm like AskPoodle.com or like-minded newcomers (Ask.com, ChaCha.com, etc.) to get the leads on Pay per Action (Pay Per Call or Pay Per Chat) basis.

Search engine, Ask.com, endeavors to combine world-class search technology with one-of-a-kind search tools to facilitate fast information retrieval. Ask.com sites include Ask.com US, Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search and Media, a wholly-owned business of IAC/InterActiveCorp.

To learn more, please visit: www.ask.com.

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