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San Francisco, California - (Cheap Web Hosting Directory) - July 26, 2007 - Search engine, Trulia, has entered into a marketing agreement with Most Home Real Estate Services Inc., a wholly-owned subsidiary of Most Home Corp., designed so that real estate companies can more accurately track and convert Trulia consumer traffic into qualified leads for sales associates.

Trulia brokerage partners who opt to integrate Most Home’s eTeam lead management services into their marketing strategy are enhancing their ability to achieve higher rates of lead conversion. In addition, this relationship will assist participating brokers and agents in understanding the value of their online marketing initiatives. The agreement between Most Home and Trulia enables real estate companies and professionals who work with Most Home to have every Trulia-sourced Internet inquiry immediately responded to by Most Home’s customer service eTeam. Each lead will be qualified and cultivated until they are ready, willing and able to speak with a REALTOR. Matching Trulia’s lead generating capabilities with Most Home’s highly personalized lead management services, this combined solution opens up significant monetization opportunities for brokers and agents.

As part of Most Home’s eTeam lead management services, participating brokers will be provided with a detailed reporting dashboard. Addressing one of the most common challenges real estate brokers experience - the ability to track and measure the sales impact of their online marketing spend - Most Home’s reporting feature enables brokers to monitor the status of their leads in real-time, review ROI reports with lead activity tracking and more.

Sami Inkinen, COO and Co-Founder of Trulia offered, ”Having the resources to personally respond to, and manage Internet leads and track lead activity is a top priority for many of our real estate broker partners. Through this agreement with Most Home, Trulia is able to offer our broker partners a scaleable marketing solution that enables them to easily measure the return on investment they are receiving from Trulia users viewing properties on their own website.”

Jim Secord, President of Most Home remarked, ”The strategic business decision facing most real estate brokers is whether to build their lead management processes, people and technology infrastructure in-house, or to outsource and manage the relationship with a third-party. Our partnership with Trulia enables participating brokers to benefit from higher conversion rates and measure the sales impact of their online activities on Trulia.com in a more meaningful way without having to make a sizable investment in staffing and capital equipment.”

The findings from Trulia’s recently released case study, Rapid Response Real Estate, Turning Clicks into Closings, supports the value of the strategic agreement, helping real estate brokerages take control of online strategy to track, measure and drive additional revenues. The case study defines the challenge of responding rapidly to Internet leads and outlines the successes achieved through in-house and outsourced tracks. To access the Rapid Response Real Estate case study, go to www.mosthome.com/inthenews.html or www.trulia.com/truth.

Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp., provides a unique suite of high-tech and high-touch Internet Response Services to the real estate industry including Online Lead Response and Customer Experience Management. Its products and services are designed to connect people with data, people with people, and in turn assist real estate brokerages and agents to successfully convert ”clicks” into clients. In addition, Most Home provides OEM wireless MLS solutions to industry MLS vendors such as Tarasoft Corporation and MarketLinx, Inc. More than two dozen Boards and Associations representing over 332,000 agents across North America, have made site-wide wireless MLS service available to their members.

Trulia.com is a real estate web site, with 25 percent month-over-month growth in the past six months and more than one million unique visitors per month. The Trulia site refers more than two million buyers to external listing sites each month. Seventy percent of Trulia users surveyed indicated that they were looking to buy a home in the next 12 months. Trulia, Inc. residential real estate search engine, endeavors to offer a rich, intuitive user experience that points consumers directly to listings on agent and broker web sites. By partnering with the real estate industry, Trulia helps consumers find information on homes for sale using custom search criteria such as price and number of bedrooms to market trends and neighborhood data at the hyper- local level. Founded in San Francisco in 2005 by Pete Flint and Sami Inkinen, Trulia is live across the U.S.

To learn more Most Home Real Estate Services Inc., please visit: http://www.mosthome.com.

For more information, please visit: www.trulia.com.

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