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San Francisco, California - (Cheap Web Hosting Directory) - September 28, 2007 - Informatica enterprise data integration software and services firm, has unveiled its Data Quality Assessment Solution for Salesforce CRM, as an addition to its On Demand services, at salesforce.com’s Dreamforce conference in San Francisco.

Informatica Data Quality Assessment uses pre-defined rules to analyze account, contact, lead, and opportunity information in Salesforce in order to identify missing, invalid, and duplicate data. The service identifies inaccurate data so that companies may take further action in correcting false or missing information. This software-as-a-service (SaaS) application is delivered by Informatica, and requires no installation of hardware or software by the customer. The service is available via a 30-day trial beginning October 6, 2007.

Ron Papas, General Manager at Informatica On Demand explained, ”Bad data is a universal challenge that plagues all application customers regardless of size. We’ve eliminated the hassle of identifying potential trouble spots by creating dynamic scorecards on the quality of data in Salesforce; by using Informatica Data Quality Assessment, every salesforce.com customer and business user can relax knowing that they have a way to qualify data — without having to make a significant investment in IT support or maintenance to handle this task.”

Cindy Warner, Senior Vice President at Global Technology Services, salesforce.com added, ”With the massive adoption of Salesforce CRM applications, many customers need finely-tuned, self-service data quality assessment offerings such as Informatica’s. Salesforce.com customers of all sizes can take advantage of this solution to gain and maintain visibility into the quality of their data on an ongoing basis.”

Pricing and Availability: Informatica On Demand Data Quality Assessment is available as a 30-day free trial. Following the trial period, the starting price is $1,000 USD per month beginning October 6, 2007.

Recently, the company made available, its Integration Pack for salesforce.com systems, through its Service Provider Partner Program (SP3). The special integration bundle was debuted at the Dreamforce ‘07 User and Developer Conference. Many software-as-a-service (SaaS) customers pursue an incremental rollout strategy, but still require strong integration support regardless of the initial number of users. To meet that need, Informatica has introduced a new offering, the Informatica Integration Pack for Salesforce.

The new offering is comprised of Informatica’s PowerCenter 8 with connectivity to Salesforce and other applications in a simple offering that allows companies to address their various Salesforce integration needs at a compelling price point. Sample integration scenarios supported include: customer/account synchronization, sales hierarchy realignment, leads push, opportunity-to-order processing, and other typical business integration activities. Many salesforce.com customers rely on Informatica for their integration needs. Companies currently using Informatica to integrate Salesforce with their on-premise applications include Americo Life, Deutsche Bank Asset Management, Education Lending Group, Ellie Mae, Galileo International, Independent Health Association, Plantronics, Procter and Gamble, and Tumbleweed.

Informatica Corporation is a provider of enterprise data integration software and services. Informatica’s goal is to provide organizations with greater business value by integrating all their information assets from across the enterprise. More than 2,790 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. The company provides services in the following areas: Equity Research, Institutional Sales and Trading, Merger and Acquisition Advisory, Public Company Financing, Private Company Financing, and Corporate Services.

To learn more about Informatica Corporation, please visit: www.informatica.com.

For more information about 30-day trial, please visit: www.informaticaondemand.com.

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