If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

New York, New York - (Cheap Web Hosting Directory) - February 27, 2006 - A new JupiterResearch report entitled: “Engine Selection Strategies: Campaign Expansion Demands Management Tools” finds that 40% of search marketers are missing out by using only Google and Yahoo! for their campaigns.

The report was authored by Sapna Satagopan, forJupiterResearch, a division of Jupitermedia Corporation. According to the company, JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.

According to the report’s author, Sapna Satagopan, Research Associate at JupiterResearch, ”Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers. Lack of management tools and relatively low traffic volume are the biggest deterrents.”

In contrast, the JupiterResearch report reveals that one-third of sophisticated marketers find that adding new search engines drive up their clicks. The JupiterResearch report also finds that only 19% of search marketers make the cut as “sophisticated” - the ones using the technology to enable testing and expansion.

Mr. Satagopan added, ”Increasing competition and rising keyword prices should motivate search marketers to look for newer, viable opportunities to diversify their incoming traffic.”

Zia Wigder, Vice President and Research Director at JupiterResearch noted, ”Vertical search providers will play an important role in the paid search market in the next five years. Search marketers must establish a robust management strategy and an efficient testing and inclusion process to profit from this growth.” Wigder will be discussing these and other JupiterResearch findings at the Search Engine Strategies Conference in New York City on February 28.

To learn more, please visit: http://www.jupiterresearch.com.

Related posts brought to you by Yet Another Related Posts Plugin.