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LaGarde, makers of the industry leading StoreFront® e-commerce platform, announced today the integration of CardinalCommerce’s payer authentication services, Cardinal CentinelTM, into the StoreFront 6 product, enabling greater credit card fraud prevention.

The integration of Cardinal Centinel will allow StoreFront online merchants to minimize credit card fraud exposure and costs, increase website shopper confidence, and in some cases, reduce credit card interchange fees.

With internet credit card fraud on the rise, and 70% of consumers expressing reluctance or unwillingness to complete online purchases due to concern with credit card security issues, credit card issuers, merchant banks, and online merchants alike are stepping up their efforts to ensure credit card security.

This new era has spurred both Visa and MasterCard to develop 3-D Secure programs (Verified by Visa and MasterCard SecureCode), to meet the specific needs of an online (card not present) environment.

“We see this as a tremendously exciting opportunity to better arm e-businesses to combat credit card fraud, and simultaneously to help inspire greater consumer confidence in online purchasing, as consumers begin to recognize the greater credit card security offered by sites displaying the Verified by Visa and SecureCode logos,” said Bob LaGarde, LaGarde CEO and founder.

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