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Berlin, Germany - (Cheap Web Hosting Directory) - September 27, 2007 - Web hosting company, STRATO, has launched its Web Shop in the UK, following success in the German market. Over the past four years, STRATO has set up over 20,000 Web Shops in Germany and is looking to expand in the UK.

SMEs desiring to expand with an online presence or specialise online and budding internet entrepreneurs with an idea they believe will sell online, can set up a secure STRATO Web Shop. The STRATO Web Shop set-up was designed to be easy and can be achieved quickly with professional design templates, customisation tools and a Wizard assistant to guide users through the installation steps. It is done on the web browser so no CD is required and the Web Shop is secure and backed up by STRATO servers at the datacentres.

Once up and running, efficient online inventory management with automatic current stock and minimum quantity reminders, UPS shipping and payment systems including Paypal, HSBC and Worldpay make shipping, tracking and payment easy for both shop owners and customers. With STRATO, even the smallest shop has a credit card payment facility included and all customer data is stored securely.

Additional marketing features to increase the shop’s competitiveness and visibility are advertising via kelkoo, manual or automatic cross-selling capability with recommendations, tips and shopping lists, newsletters, gift certificates, a tell-a-friend tool and an award winning eBay interface, whereby shop owners can quickly transfer sales items from shop to eBay. Up to eight languages and pound and euro options allow success in both the domestic market and abroad.

Damian Schmidt, CEO of STRATO offered, ”Online shopping is a lucrative business. The British spend more money online per-capita sales than any other European country and European e-commerce turnover is expected to double within the next five years. Such positive trends in online spending signalled an ideal time for a UK launch of the STRATO Web Shop and our user-friendly product offers instantly recognisable features and tools, making the experience straightforward for both shop owners and customers.”

Recognised for exceptional innovation and high performance, STRATO Web Shops received the German eco Award from Web Host Directory and are TUV certified. Shop owners can further increase security and install trust in customers with a professional thawte SSL certificate from VeriSign. STRATO Web Shops come in three variations, each with different feature packages.

STRATO also includes several MySQL 4 databases, back-up and free professional customer support. An extensive selection of interactive elements provides homepage dynamics. With the CGI 2005, users can incorporate modules like newsletters, guest books and a visitor counter into pages. The programming scripts, PHP 5 and Perl, are also available to those users who choose to program web applications or implement finished scripts from online collections. Unique security performance is also included with the STRATO package. All customer website data is automatically saved with STRATO BackupControl. In case of an emergency, users can access up to ten backup copies that are respectively hours, days and weeks old. Data transmission may also be encoded with SSL, ensuring that sensitive entries in web forms are sent over the web with effective protection.

In addition to complete domain packages and DSL broadband access, STRATO markets servers and solutions in the area of e-commerce, and has one hundred per cent subsidiary of freenet.de, a listed Internet and telecommunications company with over ten million customers. STRATO offers products including a .eu domain, at no extra charge and for a low monthly flat rate. Five individual domains are offered that can be either in .eu or .co.uk format. STRATO was recognized as Germany’s top web host provider by the eco Association of the German Internet industry. STRATO is based in Berlin and currently has two million domains and one million customer contracts. STRATO operations currently exist across Europe, including Germany, UK, Italy, Spain, France and the Netherlands. STRATO was the first major European web host to receive the internationally coveted German Technical Control Board seal ”BS7799” which is now ISO 27001:2005. The British standard certification was awarded by the independent German testing organisation TUV SUD, for the reliability of its computing centres, security and data availability. Partners of STRATO include Sun Microsystems, Cisco, AMD, Adobe and Microsoft.

To learn more, please visit: www.strato-hosting.co.uk.