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Rapid Deployments and Enterprise Integrations Are Keys to Aprimo Managed Hosting Services’ Four-Year Track Record of Success

Aprimo, Incorporated, a global leader in enterprise marketing management (EMM), today celebrates the fourth anniversary of Aprimo Managed Hosting Services. Aprimo provides leading marketers with application hosting, systems management, and several enhanced services, including high-volume email delivery, ISP management, “spam-iness” testing, and compliance and delivery management. Customer implementations that utilize Managed Hosting Services reduce initial information technology costs and compress time-to-value compared to an on-site deployment. In addition, with state of the art security and integration technologies, hosted applications can be integrated seamlessly into a customer’s enterprise application environment, including financial and CRM applications.

According to a recent benchmarking study published by Gartner Dataquest, 61 percent of very large enterprises and 37 percent of large enterprises will increase their levels of application outsourcing in the near future (February 6, 2004, Gartner Dataquest). Aprimo continues to support this movement for marketing applications. As the recognized leader of the EMM industry, Aprimo is currently enabling over 11,000 marketers to utilize Aprimo(TM) Marketing applications “on-demand.” Some hosted customers include Bank of America, Cummins, Peugeot, Sony Pictures Entertainment, Starwood Hotels and SunTrust Bank.

“The hurdles we had to deal with to host internally seemed endless,” said Ellen Miller, Group VP Marketing Operations, SunTrust Bank. “Rather than delay implementation to deal with those issues, we elected to host with Aprimo. We were very pleased that Aprimo’s team was able to launch our production deployment in just two weeks.”

Aprimo Managed Hosting Services employs leading tools and methods to meet the most stringent IT requirements, including providing real-time, secure application integration to corporate ERP and CRM applications, which may reside behind enterprise firewalls or be hosted in other data centers. With the flexibility of the Aprimo Marketing XML (SOAP) Gateway, open APIs and sophisticated, integrated data management technologies, along with secure network transport options, such as Secure Sockets Layer (SSL), Secure Shell (SSH)/Secure Copy (SCP) and IPSec-based virtual private network (VPN), Aprimo is able to provide seamless, flexible and secure application integrations.

As an example, a large banking customer utilizes a two-way integration between their hosted Aprimo Marketing implementation and their in-house Accounts Payable system, enabling them to have a single point of entry for marketing vendor invoices. The invoice is approved within Aprimo then seamlessly passed to the AP system, which in turn updates Aprimo with payment information. This improves data accuracy, reduces redundant effort and significantly streamlines workflow, enabling marketers to check payment status for their vendors directly within Aprimo Marketing without even calling finance.

“We are pleased with the continued success of Aprimo Managed Hosting Services, as it validates our forward-thinking approach to the growing trend toward on-demand applications,” said Bill Godfrey, president and CEO, Aprimo. “With our dedicated staff and superior technology, we’ve proven that a hosted marketing environment can provide tremendous value in today’s fast-paced and integrated world of marketing.”

For more information on Aprimo Managed Hosting Services or Aprimo(TM) Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com

About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing, a suite of web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team-inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com/ for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

Contacts:
Adrienne McGarr of Ruder-Finn,
+1-312-329-3907,
mcgarra@ruderfinn.com
or
Joe Meyer of Aprimo,
+1-317-803-4353,
joe.meyer@aprimo.com

Web site: http://www.aprimo.com/

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