If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Toronto, Canada - (Cheap Web Hosting Directory) - April 27, 2006 - Web hosting resource company, TopHosts.Com, will be represented by Chad Randall in a panel session outlining the best kept secrets for web hosts to successfully market their companies.

Mr. Randall offered, ”Working four years at TopHosts.Com combined with spirited discussions with hundreds of Web hosts worldwide, I’ve determined one of the primary factors distinguishing the leaders from other competitors is undoubtedly focused marketing initiatives. Many hosts have the services and the customer care capabilities in place but simply haven’t mastered the principles to effectively promote their companies.”

The panel session ”Five Best-kept Secrets to Marketing your Web Hosting Company: Insider’s Perspective” will begin at 11:30 on Thursday, May 18th. The following panelists will join Mr. Randall:

Réal Falardeau, Director, Sales and Marketing, Netvention, Inc.

Steve Baldwin, Marketing Manager, Did-it Search Marketing

Peter Zeisman, Advertising and Marketing Director, FatCow Web Hosting

The fundamental marketing challenges that web hosts face on a daily basis will be examined with advice on how to overcome the hurdles. Additionally, business owners and marketing executives alike will be given practical tips on how to get listed on industry portals, how to design effective ad banners, writing compelling ad copy, managing effective campaigns and selecting proper keywords for increasing click-throughs.

Mr. Randall continued, ”I’m sure the hosting companies are interested in learning what competitors are doing that they might not be. I’m eager to share some of those ideas and look forward to another successful ISPCON event.”

The ISPCON Conference will run May 16-18, 2006 at the Baltimore Convention Center, and caters to the technology and businesses associated primarily toward wired and wireless ISPs (Internet Service Providers).

Toronto, Canada-based VerticalScope Inc., the parent of TopHosts.Com and The Hosting Standard, is an international media company that creates authoritative industry portals, directories and content services, covering a wide array of vertical industries. VerticalScope currently prints over 750 million pages per year through its various print magazines, and has launched magazines into some of the most competitive consumer markets with titles such as Modified Magazine, which currently has a readership of over 1,000,000 car enthusiasts per month.

To learn more about VerticalScope, please visit: www.verticalscope.com.

For more information about ISPCON, please visit: www.ispcon.com.