iProspect Announces Global Expansion; Fastest Growing Search Engine Marketing Firm Hires Noted Search Engine Expert Mike Grehan as Managing Director, Europe

Author of Highly-Acclaimed Book, "Search Engine Marketing: The Essential Best Practice Guide," to Lead iProspect's European Office

Arlington, MA, & London, UK, November 4, 2003 — iProspect, The Original® Search Engine Marketing Firm, today announced its global expansion into Europe by hiring noted search engine expert Mike Grehan as Managing Director of iProspect Europe. Recognized as the fastest growing search engine marketing company in the US by the 2003 Inc. 500, iProspect will leverage its multi-national search engine marketing professional services to help Global 1000 companies achieve the highest return on their online marketing investments.

"Search engine marketing is the right strategy for companies seeking to increase online revenues worldwide, not just those in the United States," said Rob Murray, President of iProspect. "With the addition of Mike Grehan to lead our European operations, and with iProspect offering the only full service, multi-national professional SEM service, we are now positioned to help European-based global 1000 companies leverage the power of search engine marketing to maximize the return on their website investments."

According to Forrester Research, more than 80 percent of all [European] Net users regularly go online to look for information on products, holidays, the weather, and movies. Compared with 2001, consumers are showing more interest in commercial activities like product research, purchasing, or conducting financial transactions. "The broadband penetration of the Internet has reached the tipping point in Europe, leaving marketers open to new possibilities of selling goods and services online," said Rebecca Jennings, senior analyst at Forrester.

"The market is becoming ripe. Major companies have made significant investments on the Web and are now seeking new online marketing strategies to make them pay off — specifically search engine marketing services — so that they can reach a growing, learning, and aggressive audience worldwide."

"I explored every search engine marketing firm out there and finally chose to align myself with the most trusted brand in search engine marketing," said Mike Grehan, Managing Director of iProspect Europe. "iProspect has always been the gold standard for search engine marketing. They have the strongest financial base, customer base, industry experience and best reputation of any firm in this space. They can bring a tremendous amount of expertise to bear for companies seeking to maximize their online marketing ROI. iProspect has always achieved phenomenal results for its customers."

Global Need For Search Engine Marketing

iProspect offers its client base of Fortune 1000 companies an unmatched service of maximizing their online return on website investment through search engine marketing. Search behavior is at the core of online marketing. iProspect leverages customers’ inquiry behavior, seeking information where they want it, when they want it, and how they want it. This is the opposite of the push or interruption marketing methods used by many marketers.

iProspect is the only full-service search marketing firm that performs: natural search engine optimization, pay-per-click program management, paid inclusion program management, website analytics, and the industry's only patent-pending website conversion enhancement service.

Contact iProspect Europe

For more information on how iProspect can help your company call +44 0800 731 2172 or email interest@iprospect.com.

About iProspect

iProspect is The Original® Search Engine Marketing Firm. The company is the leading provider of search engine marketing services that drive increased traffic, manage pay-per-click search advertising, track conversion, and offers the industry’s only patent-pending Website Conversion Enhancement Service. Founded in 1996, iProspect pioneered the industry and works with the most recognized and successful brands in the world, including American Express, Mercedes-Benz, The Baby Catalog of America, Xerox, Verisign, Ford Motor Company and Sharp Electronics. iProspect has published three books on search engine positioning, including Achieving Top-10 Rankings in Internet Search Engines and Search Engine Positioning. iProspect was named to the Inc. 500 list in 2003 as the 47th fastest growing company in the United States and in the same year recognized by Deloitte & Touche being named to their Fast 500 list as one of the 500 fastest growing technology companies in The United States and Canada. iProspect is headquartered in Arlington, Massachusetts, with offices in the UK, and can be reached at 1-800-522-1152, or by visiting www.iprospect.com.