Online Retailers Report Increased Holiday Sales and Improved Customer Satisfaction By Using Oracle Small Business Suite for E-Commerce

Updated on Monday, December 22nd, 2003 at 12:00 am

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Online Retailers Report Increased Holiday Sales and Improved Customer Satisfaction By Using Oracle Small Business Suite for E-Commerce

Small E-Tailers Deliver Amazon.com-like Customer Experience

Oracle Small Business Suite Users Featured in Business Week, Wall Street
Journal and Gourmet Magazine for Their Use of E-Commerce Technology

SAN MATEO, Calif., Dec. 22 /PRNewswire/ — NetSuite, Inc. today announced
that its hundreds of online retailers have reported increases in 2003 holiday
sales by using Oracle Small Business Suite for e-commerce. Oracle Small
Business Suite enables online retailers to create the "holy grail" of Web
sites — a dynamic, database-driven Web store that automatically integrates
with back-office transaction processing and CRM — all without writing a line
of code. Oracle Small Business Suite delivers this functionality for as little
as $100/month — less than most companies pay just to host a static,
non-transaction capable Web site. The Oracle Small Business Suite name is used
under license from Oracle Corporation (Nasdaq: ORCL).

Turning a static Web site into an e-business destination — where products
and prices are dynamically updated; inventory is tracked in real-time; each
customer is charged their own price level and displayed their own content;
orders are taken on a secure shopping cart with fraud protection; multiple
warehouses are instantly notified for fulfillment; and customers can track
their orders and support tickets — has been a daunting challenge for even the
largest companies. It requires tying together a Web site with separate on-site
systems for inventory, invoicing, shipping, customer service, contact
management and document publishing. An e-commerce capable Web site can easily
cost more than $100,000 to create.

Oracle Small Business Suite addresses these issues by providing an easy to
use, low cost solution that makes the technical challenges of building an
online Web store as easy as point and click. From designing, hosting and
managing the Web site; to tracking customers the moment they enter the site;
to enabling online transactions whether via credit card or purchase order; to
automating back-office inventory processes; to delivering unparalleled online
customer service such as 24/7 access to order history, package tracking and
multi-level support, Oracle Small Business Suite handles it all.

"Oracle Small Business Suite enables companies to build, host and manage
Web stores that rival Amazon.com in terms of end-to-end functionality," said
Baruch Goldwasser, Web store Product Manager for NetSuite. "Our real-time
integration with accounting and inventory management, as well as customer
service features that increase loyalty while reducing support costs, help make
a 10-person company look like a 1000-person corporation."

Many online retailers are touting the success of using Oracle Small
Business Suite for e-commerce. Just to name a few:

Jubilee Chocolates (http://www.jubileechocolates.com), Philadelphia — Jubilee
Chocolates sells fine, handmade, preservative-free confections whose
ingredients come from local farms that dot the Delaware valley. Featured in
major national publications such as Gourmet Magazine and Business Week,
Jubilee Chocolates has been using Oracle Small Business Suite since the
company was founded in 2000. Because of Oracle Small Business Suite’s
integrated Web store, CRM, and back-office ERP, Jubilee Chocolates is able to
increase busy season sales while saving at least one mid-level executive
position, at $40,000 a year. Says CEO John Doyle: "What sets us apart from
our competitors is that we can immediately respond to corporate customer
requests. When customers visit our Oracle Small Business Suite-powered Web
Site and fill out the online form, it goes right to our sales team. That
ability to have a full view and immediately respond — whether it’s an urgent
500 boxes or just a gift quote — is helping us win more and more corporate
customers. Our sales have increased during each of our three years with Oracle
Small Business Suite, and this holiday season will undoubtedly be our largest
ever."

Big Toy Express, Inc. (http://www.bigtoyexpress.com), Northbrook, Ill. — When
brothers Jody and Marshall Murdough decided to go into business together,
there was never any question what they would sell: toys. It’s in their blood.
In the early 1970’s, their father founded a small toy manufacturing company
called Little Tikes. Twenty years (and one success story) later, he started
over by founding yet another successful toy company — Step2. The Murdough
brothers were put to work early, testing out their father’s new toys and
modeling for his toy box images. When they grew older they worked in both
factory and office. No doubt — they have learned what sells and doesn’t in
the toy industry. After setting up three toy stores earlier this year, the
brothers also wanted to establish an online retail destination in time for the
holiday season. Oracle Small Business Suite fit the requirements and within a
month of implementation the company’s first goal — an online version of Big
Toy Express — was up and racking in revenues.

"Our November Web store sales tripled over October, and are on pace to
triple again in December," said Co-founder Jody Murdough. "Customer feedback
has been very positive — they love that the site is so user-friendly — and
we are thrilled that we haven’t encountered any bumps in the road even as our
business has grown so rapidly. Frankly, our Oracle Small Business Suite Web
store is performing the work of many people, which has enabled us to focus
more attention on our physical store operations."

Mavrik Jewelry (http://www.mavrikjewelry.com), St. Louis — In November of 2002
when Igal Alon started a jewelry business from his one-bedroom apartment in
St. Louis, the last thing he imagined was one year later having an established
jewelry gallery with the likes of Neiman Marcus carrying his imported handmade
Israeli necklaces and earrings. But Alon, whose holiday sales have increased
200 percent over this time last year, gives the lion’s share of credit to
Oracle Small Business Suite Web store. "The flexibility of Oracle Small
Business Suite is unbelievable," said Alon. "I have been able to do the work
of many people because with just a little bit of knowledge in a lot of areas
you can work wonders with this product."

Alon is also reaping the rewards of a distinct product in a hot online
market for jewelry, which The Wall Street Journal recently spotlighted, along
with shoes and luggage, as one of the few retail markets growing far more
quickly online than its offline counterparts. Mavrik, which means "shiny and
brilliant" in Hebrew, is succeeding because Oracle Small Business Suite brings
in customers everywhere from the Netherlands to Argentina. "I am so glad that
I bought Oracle Small Business Suite. When my business started growing so
fast, I didn’t have to scramble and say ‘Oh I need that computer,’ or ‘Oh I
need that software.’ It was the perfect strategy because my business has grown
without a subsequent need to buy more technology."

Oracle Small Business Suite enables companies to manage all key business
operations in a single, integrated system, which includes customer
relationship management; order fulfillment, inventory, finance and product
assembly; e-commerce and Web site management; and employee productivity. In
addition, Oracle Small Business Suite is delivered as an online service, so
there is no hardware to procure, no large, up-front license fee, and no
complex set-ups.

For more information about Oracle Small Business Suite or NetSuite, Inc.
visit: http://www.netsuite.com.

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