Small and Mid-Sized U.S. Businesses Expected
to Increase Spending on Web Hosting, Storage and Disaster
Recovery in 2004
Survey shows 23% of respondents plan an average of 60%
increase in spending on Web Hosting in support of critical
on-line presence
Andover, MA. December, 30, 2003 - - NaviSite, Inc. (NASDAQ
SC: navi), a leading provider of application management,
content distribution, messaging and infrastructure management
services, recently co-sponsored a focused market research
survey on the Information Technology spending plans for
Small and Mid-Sized U. S. Businesses (SMBs: 10-500 employees).
The survey was conducted in conjunction with Massachusetts-based
market intelligence firm Schaaf Inc.
Schaaf Inc. interviewed IT executives across a range of
business verticals to gauge their demand and spending plans
for technology products and services in 2004, ranging from
managed messaging, disaster recovery and backup, through
to Virtual Private Networks, and web hosting. The survey
also considered SMBs' motivation and buying behavior, along
with their preferred channels and attitudes towards new
technology, revealing that 50% buy online whenever they
can, and that 77% view a company's Website as important
or extremely important when compared to traditional sales
and marketing approaches.
This market intelligence data aligns directly with NaviSite's
position in delivering a complete range of managed IT services
to the mid-market. NaviSite has been committed to meeting
the specific needs of mid-market companies by providing
outsourced application, software delivery, hosting and messaging
services to over 850 mid-sized companies.
“Small to mid-sized companies have a special set of
needs, and they like to do business with companies who understand
those needs - companies who look and act like they do,”
said Joel Whitman, NaviSite Vice President of Marketing.
“It is gratifying to see that the results of this
survey confirm what we have believed all along, that small
to mid-sized companies recognize the importance of their
web-presence and are committing the resources to be sure
they remain strong in a competitive market environment.”
The full survey report is available for purchase by contacting
Schaaf, Inc.
About Schaaf Inc.
Schaaf Inc., founded in 2002, is a market research firm
In Watertown, MA focused on small and medium business demand
for high tech products and services. For information on
the firm's December 2003, SMB Benchmark Survey, contact
Jeanne Schaaf at jeanne@schaafinc.com
About NaviSite, Inc.
Founded in 1997, NaviSite, Inc, (NASDAQ: NAVI) is a leading
provider of application management, content distribution,
messaging and infrastructure management services for more
than 850 customers consisting of mid-market enterprises,
divisions of large multinational companies, and government
agencies. For more information, please visit http://www.navisite.com.
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