Most Companies Planning to Spent More on eCommerce
According To Forrester Research
Three-Fourths Of Surveyed Companies Will Maintain Or Increase
eCommerce Investments
Cambridge, Mass., January 5, 2004 - Despite the dot-com
bust, Forrester Research, Inc. (Nasdaq: FORR) finds that
IT investments in eCommerce are alive and well. New research
from Forrester estimates that eCommerce budgets will outpace
the rest of IT budgets, with about three-fourths of companies
maintaining or increasing their investments in eCommerce
initiatives. Spending on sell-side (customer-facing) eCommerce
initiatives will grow by 4.8 percent, and buy-side (supplier-facing)
spending will be more in line with overall IT budgets, growing
at 1.9 percent.
Forrester's survey of 212 eCommerce decision-makers with
either a sell- or buy-side technology role reveals that
customer-facing initiatives will see the largest growth,
with 40 percent of companies increasing their spending,
while 28 percent of companies will increase their spending
in supplier-facing initiatives.
Additional Key Findings
· Spending on Web-based apps and full-time development
staff will lead the charge.
· Improving user experience -- improved usability,
enhanced self-service, and driving customers to use online
channels -- will be a key theme.
· Security will top the list of planned technology
purchases for eCommerce activities.
· Unlike the market for IT consulting services overall,
eCommerce consulting and implementation services are also
expected to grow.
To learn more about this research, please read Forrester's
Business Technographics® "2004 Outlook For eCommerce
Tech Spending" Data Overview.
The research mentioned in this press release is available
to Forrester WholeView™ clients and can be found through
www.forrester.com.
Forrester is an independent technology research company
that provides pragmatic and forward-thinking advice about
technology's impact on business. Business, marketing, and
IT professionals worldwide collaborate with Forrester to
align their technology investments with their business goals.
Forrester offers products and services in four major areas:
Research, Data, Consulting, and Community. In February 2003,
Forrester acquired Giga Information Group. Established in
1983, Forrester is headquartered in Cambridge, Mass. For
additional information, visit www.forrester.com.
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