FindWhat.com And Miva Corporation Announce Completion Of Acquisition

Updated on Monday, January 5th, 2004 at 12:00 am

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FindWhat.com And Miva Corporation Announce Completion Of Acquisition

Miva Becomes an Operating Division of FindWhat.com

FORT MYERS, FL and SAN DIEGO, CA – January 5, 2004 – FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the completion of its acquisition of Miva Corporation, a leading supplier of e-commerce software and services to small and medium-sized businesses. Under the terms of the agreement, announced September 3, 2003, FindWhat.com has acquired Miva for approximately $8.0 million, with Miva shareholders receiving approximately $2.7 million in cash and approximately 165,000 shares of FindWhat.com common stock, while FindWhat.com assumes approximately $2.5 million in Miva liabilities.

FindWhat.com is increasingly focused on the needs of small-to-medium sized businesses (SMEs), and with the completion of this acquisition, is poised to offer a more complete and comprehensive business solution to SMEs in the U.S. According to the Kelsey Group, U.S. SMEs this year will spend over $3 billion of their advertising budgets on developing, building, hosting and promoting their websites. FindWhat.com plans to allow the tens of thousands of advertisers on the FindWhat.com Network to have access to the e-commerce shopping software, related plug-ins, modules and hosting services available through Miva Merchant and its partners, while offering the tens of thousands of Miva merchants the ability to promote their websites through the FindWhat.com Network. FindWhat.com plans to continually advance state-of-the-art technology, solutions and services for SMEs.

"We continue to be very impressed with Miva’s ability to provide best-of-breed e-commerce applications to the SME marketplace," said Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. "We look forward to working on integrating our products, and providing a scalable and customizable solution for online businesses globally."

Joe Austin, president and CEO of Miva Corporation, now joins the management team of FindWhat.com as general manager of its Miva division. The Miva division is based in San Diego, CA.

About FindWhat.com ®

FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com Network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, MetaCrawler, Dogpile, and Microsoft Internet Explorer Autosearch. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects which click-through to their sites, and increases their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.findwhat.com.

About the Miva® Division of FindWhat.com

Founded in 1996, Miva Division provides a leading online platform for small to medium sized enterprises (SMEs). The Miva Platform consists of software, services, and a partner network assembled for the purpose of helping to create and enhance online business. Miva partners are at the forefront in servicing the increasing number of small to mid-size enterprises using the Internet to expand their market reach. Partners can easily and quickly integrate the Miva platform of applications and API’s with their existing services to deliver complete online business solutions to SMEs. Miva is a leader in offering the ease of browser-based point and click online business creation, combined with deep customizability and integrated SME focused marketing services. For more information about Miva call 1.858.490.2570 or visit http://www.miva.com.

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