24/7 Real Media’s 24/7 Search Unit Forges Relationship With Lycos Search Engine

Updated on Monday, January 5th, 2004 at 12:00 am

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24/7 Real Media’s 24/7 Search Unit Forges Relationship With Lycos Search Engine

Alliance with Major Portal Further Expands U.S. Coverage

NEW YORK — January 5, 2004 — 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publisher, today announced that its leading search engine marketing unit, 24/7 Search has teamed up with Terra Lycos (NASDAQ: TRLY), the global Internet Group to deploy its Lycos InSite AdBuyer™ program, continuing 24/7 Search’s campaign to augment its coverage of the U.S. search market. InSite AdBuyer is a performance based marketing program that enables advertisers to bid for placement in response to keyword searches and targeted content across the Lycos Network. The AdBuyer text advertisements appear on leading Internet sites such as Lycos, HotBot, SideSearch, Tripod, Angelfire, Gamesville and more.

"With Lycos’ AdBuyer we have added another excellent traffic source for our advertisers, allowing us to tap into tier-one quality site visitors," said Mark R. Brown, 24/7 Search’s senior vice president. "Our focus is to provide our search partners the ability to maximize relevant search returns so consumers receive relevant results and our partners better serve their audiences. Our proprietary systems help advertisers enhance returns and increase sales volume."

24/7 Search’s proprietary XML Paid Inclusion feeds and Pay for Placement positioning tools, coupled with a human editorial review, will maximize relevancy for Lycos Insite AdBuyer. Additionally, 24/7 Search’s technology and team offer advertisers a single point of deployment for all search efforts as well as comprehensive results interpretation, enabling online marketers to measure the success of all search efforts in one suite of analytical products and services.

"Because 24/7 Search is one of the larger providers of paid content to search engines and portals, Lycos is pleased to team with it to take advantage of the relevancy, depth and diversity of its advertiser content," said Adam Soroca, group product manager, Terra Lycos. "Additionally we value the expertise 24/7 Search brings in generating XML Feeds, enabling timely uploads and updates to advertiser data."

24/7 Search’s U.S. clients are 2,500 of the most recognizable advertisers online.

About Terra Lycos

Terra Lycos is a global Internet group, with a presence in 40 countries in 19 languages. The group, which resulted from Terra Networks, S.A’s acquisition of Lycos, Inc. in October of 2000, operates some of the most widely visited web sites in the US, Europe, Asia and Latin America, and is the largest access provider in Spain and Latin America. Terra Lycos network of websites includes Terra in 18 countries, Lycos in 22 countries, Angelfire.com, Atrea.com, Azeler.es, Educaterra.com, Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News (Wired.com), among others. Terra Lycos, with headquarters in Barcelona and operating centers in Madrid and Boston, as well as elsewhere, is listed on the Madrid stock exchange (ticker: TRR) and on the NASDAQ electronic market (ticker: TRLY).

©2003 Lycos, Inc. Lycos® is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Terra Networks, S.A., Lycos, Inc. or their respective owners. All rights reserved.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.