Shopping.com Serves More Than 76 Million Holiday
Shoppers in Record-Breaking Online Shopping Season
Leading Comparison Shopping Service Doubles Volume
of Visitors, Referrals and
Sales Driven on Behalf of Online Merchants Web-Wide
SAN FRANCISCO, Jan. 7 /PRNewswire/ -- Shopping.com, the
leading comparison
shopping service, today announced that it served a record
number of holiday
shoppers this season, which has turned out to be a watershed
event for
retailers across the Web. Online retail sales during the
holiday season
(November and December) grew to $12.5 billion according
to comScore Networks,
an increase of 29.5 percent versus this same period a year
ago.(1)
Shopping.com reports that it helped more than 76 million(2)
individual
shoppers use the power of information to make the best shopping
decisions in
the period from the official start of the holiday shopping
season, Friday,
November 28, 2003, (the day after Thanksgiving, known as
"Black Friday") to
the close of the post-season sale rush, Sunday night, January
4th, 2004.
Those 76 million shoppers, which represent an 81 percent
increase in
traffic over the same period in 2002, generated 38 million
new customer leads
and an estimated $237 million in sales for merchants across
the Shopping.com
Network according to company data, an 121 percent(3) increase
over last year.
"The 2003 holiday shopping season marked the tipping
point in mainstream
acceptance of online shopping, as comparison shopping sites
and retailers
alike reached a new level of sophistication and service,"
said Dan Ciporin,
Shopping.com Chairman and CEO. "We are extremely pleased
to have provided the
comprehensive consumer information, including pricing, availability,
shipping
deadlines, as well as in-depth consumer product reviews
and merchant ratings,
that helped holiday shoppers gain a new confidence and comfort
online."
These figures for the same period in 2002 were approximately
half of this
year's totals. From Friday, November 29, 2002 - Sunday,
January 5, 2002,
Shopping.com (then DealTime and Epinions) served 42 million
shoppers.
Those shoppers generated more than 17 million leads which
converted into
$107 million(4) in sales for merchants in the DealTime Network.
Throughout the latter half of this year, the larger trend
that
Shopping.com experienced was the growing demand for general
merchandise, and
particularly for items from the home & garden and apparel
categories. In a
seemingly related demographic shift, the company estimates
that women now make
up more than 52 percent of its traffic.
The Shopping.com Consumer Demand Index
This holiday season, Shopping.com also began publication
of its Consumer
Demand Index (CDI) (http://www.shopping.com/cdi),
a series of shopping search tallies
that help shoppers and retailers alike put their finger
on the pulse of
consumer interest.
This week's CDI reveals that New Year's resolutions are
in full swing. The
Bowflex workout system rises to the fore as over-indulgers
everywhere vow to
make 2004 the year they finally get in-shape.
The ten brands & models list this week focuses on a
year-round favorite:
Toaster Ovens. These compact space-savers are a nice way
to redeem online
gift certificates and are great for heating up holiday left-overs
and quick
low-carb snack foods alike.
Finally, for a helpful snapshot of the post-holiday shopping
trends,
please see this week's top shopping search terms and major
gainers at
http://www.shopping.com/cdi.
The Shopping.com CDI will remain a dynamic editorial site
feature going
forward, and will move to a bi-monthly publication schedule
to identify
emerging trends and hidden gems while highlighting each
season's hottest
products.
About Shopping.com
Shopping.com is a leading provider of comparison shopping
services that
help people use the power of information to make the best
shopping decisions.
The company's flagship website, Shopping.com, is a comprehensive
comparison
shopping service that combines millions of in-depth consumer
product reviews
with detailed price information on millions products from
thousands of stores.
Shopping.com is the result of the April 2003 merger of two
Internet
pioneers: DealTime, the leading shopping search engine;
and Epinions, the
Web's premier consumer reviews platform. The company is
privately-held and
backed by August Capital, Bain Capital, Benchmark Capital,
Bertelsmann,
Goldman Sachs, Israel Seed Partners and others.
Shopping.com and the Shopping.com logos are trademarks of
Shopping.com
Ltd. DealTime, DealTime.com, Epinions, Epinions.com and
the DealTime and
Epinions logos are registered trademarks of Shopping.com
Ltd. and its
subsidiaries.
1 Source: comScore Networks, Inc.
2 Other than the comScore item sourced above, all of the
data herein
comes from internal Shopping.com sources.
3 This is an estimated number based on internal data
4 This is an estimated number based on internal data
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