Fastclick Releases New Publisher Interface For Webmasters To Increase Website Revenue

Enhanced Publisher Management Tools Increase Website Revenue

Santa Barbara, CA – January 12, 2004 – Fastclick, Inc., a leading online advertising and services company, today announced significant enhancements to the publisher interface of their network application, allowing more effective control of advertising revenue. The new interface provides Fastclick publishers with enhanced management capabilities, reporting, and control functionality.

“The new interface was designed to provide publishers with a more efficient way to strategically manage their Fastclick revenue,” said Alexis Weaver, COO of Fastclick. “The feedback has been extremely positive. Our affiliates have told us that the management and reporting tools incorporated in this release make Fastclick their leading ad network partner.”

The Fastclick Ad Network is made up of over 15,000 editorially reviewed publisher websites. Publishers are paid 65% of the revenue generated through Fastclick ad sales for a number of in-page and window based formats.

AmericanGreetings.com, one of Fastclick’s publisher partners, expressed their approval of the new interface.
“This release has been extremely helpful, providing us with a better way to analyze our data and continue to make decisions that positively affect our revenue,” said Jennifer Wax, Regional Sales Manager. Another publisher, Hollywood.com, agreed, “The Fastclick interface is an exceptional tool that provides the publisher with easy to use measurement and tracking information. There is never a question as to where my campaigns are in their delivery, or when the last time a payment was made,” said Jason Doster, Director of Sales.

In addition to providing advanced sort features, such as campaigns by effective CPM (eCPM), the interface provides superior management tools for publishers controlling multiple sites. The graphical presentation of information in tables and graphs provides at-a-glance management of ad revenue.

“Fastclick has always been deeply committed to our publisher base,” said Weaver. “We will continue to add to our offerings and explore additional opportunities to provide maximum revenue for our partners.”

About Fastclick

Fastclick (www.fastclick.com) is a leader in online advertising services, providing branding and direct response opportunities to online and off-line clients. The Fastclick Ad Network of over 15,000 websites reaches over 60 million unique Internet users each month, delivering targeted, optimized advertising. Fastclick's AdServer® (www.adserver.com) is industry-leading ad serving technology, enabling customers to effectively manage their online advertising activity to achieve superior marketing results.