Advertising.com Launches AdBid Automated Pricing System For Online Advertisers

Proprietary new technology enables advertisers to adjust campaign pricing according to their needs

Baltimore, MD, January 13, 2004 - Advertising.com, Inc. today announced its new automated AdBid pricing system for online advertisers. The AdBid system is a self-serve interface allowing advertisers to automatically set and adjust pricing for web, search, email and/or affiliate campaigns. By dramatically reducing the time and analytics necessary to manage campaign spending, the AdBid system enables advertisers to evaluate and control their client acquisition costs on a daily basis.

"The ability to increase or decrease campaign rates across all forms of interactive media - without the often-timely process of price negotiation and contract changes - is truly revolutionary," said Scott Ferber, chief executive officer of Advertising.com. "Typical price changes can take a week or more of paperwork, campaign evaluation, etc. AdBid cuts this process down to literally 60 seconds. We put the power of price back into the advertiser's hands. Only interactive media can provide this level of control, and only Advertising.com can make it work."

Powered by Advertising.com's unique AdLearn® yield management technology, the AdBid system enables campaign rates to be changed on a daily basis to meet an advertiser's varying budget and volume goals. As rates increase or decrease, so can the advertiser's impression, click or acquisition volume.

"Call-center staffing, weekly goals, daily numbers - the volume of leads I need can vary from day to day. Advertising.com's AdBid system allows me to control my incoming leads and marketing costs with the click of a button. No contract changes, no complicated campaign analysis - I simply enter my new rate and hit submit. Advertising.com is the only provider to deliver this level of control and flexibility," said Bob Thorgesen, director of Internet marketing for Eterm.

The AdBid system is the latest tool in Advertising.com's suite of self-serve interactive marketing solutions. The company launched its ACE Direct automated advertising platform in September of 2003, and is currently developing new tools designed to provide advertisers with increased control and accountability for their online marketing programs.

About Advertising.com

Advertising.com, Inc. provides performance-based interactive marketing services for advertisers, agencies and publishers. From web marketing to email to search, the company's proprietary AdLearn® technology measures the success of every campaign delivered across its extensive network in real time and automatically adjusts ad placement to maximize return. Campaigns are delivered with such efficiency that advertisers pay only for results and publishers are paid for each ad served. Advertising.com's risk-free solutions have delivered measurable results for 16 of the top 20 US advertisers, 14 of the top 20 interactive agencies and 11 of the top 20 ad-supported online properties.