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Survey Shows Ecommerce Customer Service Greatly
Improved In 2003
Second Annual Survey Shows Growing Consumer Comfort
With Multiple Contact
Channels Including Self-Service, E-mail, Chat and Instant
Messaging
SAN JOSE, Calif., Jan. 16 /PRNewswire-FirstCall/ -- Aspect
Communications
Corporation (Nasdaq: ASPT), a leading provider of enterprise
customer contact
solutions, today announced the results of its annual survey
of online holiday
shoppers conducted through independent firm Greenfield Online,
a pioneer in
online market research. Now in its second year, the Aspect
survey is designed
to gather intelligence, uncover issues and determine new
trends among online
holiday shoppers with regard to their customer service experiences.
This
year's survey for 2003 revealed that 40 percent of respondents
found their
customer service experiences had greatly improved from that
of 12 months ago.
Another 54 percent of online shoppers responded that their
customer service
experiences were as good as or slightly better than their
experiences the
previous year. In all, more than 90 percent of survey respondents
had positive
customer service experiences shopping online this past holiday
season.
In the survey for 2002, respondents beseeched online companies
to improve
their overall customer service response times and to provide
better agent
training in the newer contact channels, particularly e-mail.
For 2003, holiday
shoppers saw a marked improvement in response times overall
-- and to e-mail
inquiries in particular. Survey results confirmed that e-mail,
equaling
70 percent of all inquiries, has cemented its place as the
most popular
contact channel among holiday online shoppers by a wide
margin. In terms of
response times, nearly 20 percent of those surveyed reported
having received
responses to their customer service inquiries via e-mail
in under an hour, and
53 percent received responses within the 12-hour business
day.
"These results indicate many companies are listening
to the concerns of
their online customers in earnest," said David Puglia,
Aspect's senior vice
president of global marketing. "We sell Aspect's solutions
into organizations
using customer service as a differentiator, so we saw a
number of companies
re-evaluate and re-structure their customer service strategies
to suit the
online shopper. When you consider that online-shopping revenue
experiences
double-digit growth every year, providing the best customer
service solution
isn't just about customer retention anymore, but rather,
an imperative for
capturing new revenue as it moves online."
According to this year's eSpending Report, a research report
issued
jointly by Goldman, Sachs & Co., Harris Interactive
and Nielsen/NetRatings,
online holiday spending went up 35 percent in 2003 from
2002. The report noted
that consumers spent a record $18.5 billion in online purchases
during the
2003 holiday season, compared to $13.7 billon during the
2002 season.
Better Customer Self-Service -- Improved "Live"
Agent Performance
Aspect's survey also revealed that 62 percent of the respondents
for 2003
found it necessary to contact customer service only one
or two times, with
more than 90 percent of those contacts either being routine
requests for more
information on a product or a check-in on shipping/delivery
status. 99 percent
of those information requests were processed through some
kind of a customer
self-service system. Respondents for 2002, however, had
bemoaned the lack of
adequate online or voice self-service systems. The difference
indicates that
online retailers responded to market demand with new customer
self-service
functionality for the 2003 holiday season.
In summary, the survey results for 2003 strongly suggest
that the online
shopping experience for the majority of respondents was
more positive than in
past years with only a small percentage (less than 3 percent)
reporting any
serious problems. Moreover, an average of 53.3 percent of
the survey
participants also gave high marks for their conversations
with "live" customer
service agents, emphasizing that the agents as a whole were
polite,
professional, knowledgeable and able to process their requests
with a high
degree of accuracy.
About the Survey Methodology
Omnibus is a weekly survey fielded to 1,000 members of the
Greenfield
Online Internet-based marketing research panel. The panel
of 1,000 respondents
is weighted by age, gender and household income to be representative
of the
Internet population. The margin of error is (+) or (-) 3
percent. Questions
may be presented so as to deliver yes/no, rating scale,
ranking or open-ended
responses. Aspect's survey for 2003 was fielded to 1,019
semi-qualified
consumers with 800 recipients meeting the survey criteria
and completing the
survey. 219 of the initial recipients did not meet a certain
area of the
survey criteria, and as a result, are not reflected in the
data discussed in
this release.
About Aspect Communications
Aspect Communications Corporation is the world's largest
company focused
exclusively on contact center solutions, and the only one
that unifies
workforce, information and communications to deliver exceptional
customer
service. The Aspect brand is trusted by more than 75 percent
of the Fortune
50, and more than 3 million customer sales and service professionals
worldwide
rely on Aspect's mission-critical business communications
solutions. The
company's leadership is based on 19 years of expertise gained
from more than
8,000 successful implementations worldwide. Aspect is headquartered
in San
Jose, Calif., with 24 offices in 11 countries around the
world. For more
information, visit Aspect's Web site at http://www.aspect.com
or call 877-621-3692.
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