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Ecom Force Corp. Announces Acquisition of Personal Portals Online - Offers Reseller "Do-It-Yourself" Tools For Building Online Personal Websites

ST. AUGUSTINE, Fla.–(BUSINESS WIRE)–Jan. 19, 2004–Ecom Force Corp. (Pink Sheets:ECFP) Tuesday said it had completed the acquisition of pioneer software development company Personal Portals Online, Inc. The company’s product is expected to be the next generation "killer app," enabling the existing high-speed cable operators, Telcos, Hosting/ISP’s, major Internet portals, media conglomerates, online destination and community sites, a complete turnkey private-label solution whereas their consumers or members can obtain all the "do-it-yourself" tools for building their own online personal website and/or portal — creating enormous revenue potential for these operators, with customers they already have, without any additional infrastructure or maintenance costs.

Ecom Force Corp. acquired all of the outstanding stock of Personal Portals Online, Inc. (http://www.personalportalsonline.com) in exchange for shares of Ecom Force common stock. In an anticipated move, Ecom Force Corp.’s William Lockhart has resigned as President and Chairman, with the company quick to appoint Personal Portals President, Chairman and public company veteran William Mobley to those positions. Mobley announced that, "the company would immediately change the name to Personal Portals Online, Inc. and move its headquarters to Orlando, Florida as the first steps to consolidation."

This completed acquisition comes on the heels of Personal Portals Online’s most recent announcement to acquire ZeroBrand hosting company in Orlando, Florida which Mobley says is also complete, "we acquired all the Zerobrand stock and assets in exchange for shares of Personal Portals Online common stock prior to our closing with Ecom Force."

Mobley and long-time business colleague Andre Forde founded Personal Portals Online, Inc. in 2000, as a "next generation" product follow-up to their previous success as principals and founder of Image Cafe (www.imagecafe.com), which was acquired by Network Solutions in 1999 for $25 million.

Prior to Personal Portals Online, Inc., Mobley founded and served as President of World Commerce Online (WCOL), a publicly traded company and recognized leader in e-commerce business-to-business and industry based solutions. World Commerce Online, became an I2 Technologies powered solution and provided services to such clients as: GE Global Exchange Services, Dole Foods, Acosta, and acquired several top commerce platforms including Produce Online. Wall Street was quick to see the investment potential. World Commerce Online gave investors over a 2000 percent return (.50-$28.00+) in the months following its debut on NASDAQ OTC:BB prior to Mobley’s departure in the spring of 1999.

Personal Portals Online offers the consumer a chance to build their own online portal, like having your own personalized AOL network of sorts, from a partners site with features such as an easy-to-use multimedia website builder, personal life management tools (email, calendar, instant messaging, file sharing, etc.), customized news updates, community tools, automated commerce products, and other options previously unavailable to the novice Webmaster. Personal Portals Online is primed to become the easiest and most innovative Internet utility since Yahoo!, coupled with the viral marketing growth of such first-to-market leaders as MSN Hotmail, ICQ, Blue Mountain Arts and Napster.