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Medfield, Mass.–(BUSINESS WIRE)–July 11, 2005–The .NU Domain Ltd today announced its new FlexNames(TM) service that provides flexibility for varying messages in advertising and political campaigns. FlexNames allows a customer to change the name of a registered .NU domain name an unlimited number of times for a single registration fee.

”.NU Domain customers often register various domain names for sales, marketing and political campaigns prior to finalizing the exact slogan or tagline for a campaign’s Web site,” said J. William Semich, founder and CEO of .NU Domain. ”With FlexNames, if an organization wants to change the focus of its campaign or if a domain name isn’t working as hoped, they can try a variation or completely change it, and, they can change it as often as they wish.”

.NU Domain developed the new service for its many customers in Nordic nations, where the word ”nu” has the same meaning as the English word ”now.” The domain is popularly used for sites like kopbil.nu (”Buy a car now!”) and borjasimma.nu, which translates as (”Start swimming now!”). FlexNames gives web campaigners and advertising agencies, as well as the indecisive and creative, the ability to change domains whenever messages change in web campaigns.

”The ability to rapidly change the names of .NU domains without additional costs or registrations is extremely useful for us,” said Mikeal Ahlsen an account manager at Swedish Advertising Agency, Vargen, in Stockholm.

Additional flexibility is supported by a unique feature that reserves the old domain name that has been changed for a period of 45 days, in case the customer changes his mind - again.

There is a minimum purchase of three domain names to be eligible for the FlexNames service. FlexNames costs $50 Euro per year. For more information or to register for this service see www.nunames.nu.

About .NU Domain Ltd
.NU Domain Ltd is a US-based private corporation located in Medfield, MA. .NU Domain is the leading commercial Top Level Domain Name Registry serving Northern Europe. It is also the only Top Level Domain in the world that can support the complete UNICODE international character set in live Web addresses without requiring the use of browser plug-ins or other changes to customer systems, using its unique patent-pending technology.

Besides its free blogging service for customers at http://www.blogga.nu, .NU Domain Ltd also offers free domain name parking services for customers who need to lock in a domain name but have no immediate plans to use it, and, for a small annual fee, the .NU InstantWeb Service which provides a quick, five-page mini Web site with blog pages, or URL forwarding for your .NU domain name to a Yahoo, AOL or other personal Web site without a unique domain name, and .NU InstantMail Forwarding so AOL, Hotmail and other mail service users can have a unique .NU mail address. You can visit .NU Domain Ltd on the World Wide Web at http://www.nunames.nu.

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