Older Americans Find Simple Ways to Get Online and Stay In-Touch Using Their Televisions Sets with MSN TV
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Older Americans Find Simple Ways to Get Online and Stay In-Touch Using Their Televisions Sets with MSN TV
MOUNTAIN VIEW, Calif., Oct. 7 /PRNewswire/ — Older Americans are finding
that exchanging email and surfing the Web can greatly improve their quality of
life. Now they can do it more easily by getting online and sending email
using their television sets.
For people who are looking to give their parents or grandparents the gift
of the Internet, the best revelation could be MSN(R) TV service from
Microsoft. This affordable Internet device offers users Internet access on
the television sets they already have, and is designed to be easy and simple
to use. See http://www.MSNTV.com.
"Compared to other technologies, the MSN TV service is used more by
Internet newcomers and older Americans," said Sam Klepper, general manager,
MSN TV. "This group has been historically intimidated by technology, but is
finding the MSN TV device and service easy to use and understand."
MSN TV users can easily receive and view email photos of grandkids,
children and family members, research their favorite recipes or vacation
destinations, purchase products online or even participate in online auctions.
"Consumer electronics companies and Web sites, such as seniornet.org, are
developing more and more products and services that cater to seniors," said
Ann Wrixon, CEO and president of SeniorNet. "With MSN TV service, seniors can
now send e-mail or instant messages, visit Web sites, shop online, and join
chat rooms and newsgroups to explore a wide range of interests."
According to a survey conducted by Microsoft, most computer users over the
age of 55 report that using the Internet makes it easier to stay in touch with
their family through e-mail, chatting and sharing pictures online. Nearly 90%
of those surveyed say that they are more in touch with family and friends and
that their overall communications have increased thanks to the Internet.
However, many seniors have long considered using technology a daunting
task. For them and younger people who cannot easily get online, MSN TV is a
solution.
Further information can be found at http://www.msntv.com.
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