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San Jose, California - (Cheap Web Hosting Directory) - August 10, 2006 - Customizable online marketing products and services provider, Findology Interactive Media, Inc., has developed and released its FRAUD ID, a stand-alone product designed to alert online advertisers of potential fraudulent clicks to pay-per-click ads.

According to the company, the advanced product is a proven technology, originally built for the company’s internal infrastructure that is now available as a customizable service for all advertisers. FRAUD ID differs from other industry offerings, in that it tracks, reports and identifies potential fraud for individual advertisers and agencies across all online advertising channels, eliminating the need to work with multiple vendors.

In the pay-per-click (PPC) business model, online advertisers pay the website publishers that display ads for every click the ads receive. Click fraud is defined as illicit clicks on these displayed ads. Industry studies have estimated that up to 30 percent of clicks are fraudulent — costing online advertisers billions of dollars in revenue.

Jon Waterman, CEO of Findology Interactive Media explained, ”Click fraud has the potential to destroy the trust between advertisers and publisher networks. Findology understands that we have to make ourselves as valuable to our advertisers as they are to us. We establish one-to-one relationships with our advertisers to earn their trust, and work tirelessly to keep our technology ahead of issues like click fraud to ensure that we maintain this trust and protect their advertising dollars.”

FRAUD ID was developed to enable advertisers to effectively combat click fraud by tracking, identifying and reporting click information from the beginning of a click to the actual visitor landing on the advertiser’s website. Findology closely monitors its PPC network to identify publishers with high rates of potential click fraud and automatically discount illegitimate clicks before billing occurs. The FRAUD ID system utilizes this same technology and is one of the only products available that provides clients with a tracking tool to record the data needed to recoup revenue lost to fraudulent clicks across all of the advertising channels.

Current Findology advertising clients are already utilizing the FRAUD ID service, which is available to new clients for a flat fee or as part of a Findology pay-per-click account. Additionally, Findology’s complete portfolio of interactive marketing solutions will be showcased at Booth #514, August 7-10, during this year’s Search Engine Strategies (SES) Conference and Expo at the San Jose McEnery Convention Center in San Jose.

Findology Interactive Media, Inc. is a provider of customizable online marketing products and services, offering flexible solutions designed to enable publishers to maximize site revenue through targeted advertising inventory and innovative search technology. Findology’s advertising team works to ensure that client results are optimized, increasing return on investment and identifying fraud. Founded in 2000, Findology’s network of premium publishers generates billions of monthly impressions.

For more information, please visit www.findology.com.

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