If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Miami, Florida - (Cheap Web Hosting Directory) - January 11, 2007 - The National Retail Federation’s (”NFR”) 96th Annual Convention and Expo, will feature e-commerce software solutions company, MerchantAdvantage, LLC, along with Access Via, Channel Intelligence, Oracle, IBM, EPSON, Microsoft, PCMS, Retail Anywhere, SAP, and Soft Solutions.

Scheduled for January 14 - 16 in New York, MerchantAdvantage is one of the first partners, adopters, and promoters of the Association for Retail and Technology Standards (”ARTS”) in the world of e-commerce. Other partners include industry experts IBM, Microsoft, Oracle, and SAP.

The ARTS standard, introduced by the NRF in coordination with Shop.org, is essential for helping all businesses large and small better market their product catalog in the ever growing online retail marketplace, by streamlining what has become a tedious, time-consuming, and costly task.

By working closely with ARTS, NRF and Shop.org, MerchantAdvantage’s Channel Management application will help online merchants reduce the estimated 35% error rate of product feeds, thereby providing merchants more time to focus on selecting the right products through improved click cost information and analysis of their channel feeds.

Michael Lambert, Co-Founder/CEO, MerchantAdvantage remarked, “The new NRF/ARTS standard allows online retailers to provide highly accurate data to participating comparison shopping engines while increasing the feedback information, allowing much easier troubleshooting of the feed when problems do occur. MerchantAdvantage’s goal from the inception of Channel Management has been to streamline catalog feeds for online retailers. This new NRF/ARTS standard is the next logical step in the progression of product data feeds.”

The rapid adoption of the new standard is anticipated to:

— Enhance XML formatted data, which contains several new market focused categories, — Allow merchants to complete data feeds quickly and accurately, — Lower costs associated with data feeds and trouble shooting, — Provide Maximum flexibility and understanding across all IT platforms, — Work well in the new Service Oriented Architecture (SOA) schema.

A FREE demonstration of Channel Management, integrated with Chanalytics, is available to any online merchant via MerchantAdvantage.com or by calling 800.550.9466.

MerchantAdvantage is an e-commerce software solutions company committed to championing and helping the small to mid-sized online e-commerce Merchant address complicated online issues. Using a systematic, controlled and proactive approach to online product marketing, MerchantAdvantage endeavors to provide long-term, cost effective software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage’s applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication allowing Merchants to take control of their e-commerce channels, marketing strategies, IT solutions, and online order management demands. These software tools are designed to specifically help e-commerce retailers bridge the gap created by non-standardized data feeds to various online market places, shopping comparison sites, and other online shopping destination sites. MerchantAdvantage is changing the macrocosm of e-commerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace:

To learn more about the new CSE standards, please visit: www.nrf-arts.org/cse/cse.htm.

For more information about MerchantAdvantage, please visit: www.merchantadvantage.com.

Related posts brought to you by Yet Another Related Posts Plugin.