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Paid Results Search Engine - Kanoodle.com - To Provide Sponsored Links At MarketWatch.com

Announcement Marks Launch of Kanoodle.com’s "ContextTarget(tm)," Only Content-Targeted Sponsored Links Product That Allows Advertisers To Buy Separately From Search

NEW YORK - January 7, 2004 - Kanoodle.com, Inc., a leading provider of sponsored listings for search and content, today announced that MarketWatch.com, Inc. (NASDAQ:MKTW), a leading multimedia publisher of business news and information, has selected Kanoodle.com to provide content-targeted sponsored links on its Web sites. Kanoodle.com also announced today the launch of its content-targeted sponsored links product, "ContextTarget(tm)," the only available sponsored links product built solely for content targeting.

Under the terms of the deal, Kanoodle.com will provide sponsored links on MarketWatch’s award-winning sites, CBS MarketWatch and BigCharts.

"The focus of our online business is the publishing of real-time business news content, and we believe that our editorial pages require a unique solution rather than an extension of a keyword search," said Bill Bishop, executive vice president and general manager of MarketWatch.com. "We’re confident that Kanoodle.com’s ContextTarget is an excellent product for our content-targeted sponsored links program."

"ContextTarget represents a quantum leap ahead in content-targeted sponsored links for both advertisers and publishers," said Lance Podell, president of Kanoodle.com’s Content Division. "It is the only product in the space that is independent from keyword search advertising, so advertisers can plan, buy, measure and optimize their content buys separately from their search buys. For publishers, we are offering multiple forms of ad blocking and guarantee that we will only run relevant ads so they don’t have to worry about inappropriate ads appearing next to their content."

"MarketWatch.com is the best partner to anchor our finance vertical," Podell continued. "Adding the quality and volume of their audience makes ContextTarget a ‘must buy’ for financial services advertisers."

The launch of "ContextTarget(tm)" comes just shortly after Kanoodle.com’s announcement of the close of venture financing from Insight Venture Partners and the hire of three managers formerly of Sprinks, the innovators of content-targeted sponsored links.

About Kanoodle.com, Inc.

Kanoodle.com is a leading provider of sponsored listings in search and content. Kanoodle.com processes more than one billion paid introductions between consumers and advertisers each month on its search and content networks. Kanoodle.com was founded in 1999 and has offices in Amherst, NY and New York City.

About MarketWatch.com, Inc.

MarketWatch.com, Inc. (NASDAQ:MKTW) is a leading multimedia publisher of business news and information. Founded in 1997, the Company operates two award-winning Web sites, CBS MarketWatch and BigCharts. The Company produces the syndicated CBS MarketWatch Weekend program, airs financial reports over The CBS Television Network, and provides updates every 30 minutes on the MarketWatch.com Radio Network.

MarketWatch.com licenses market news, investment analysis tools and sophisticated charting applications to financial services firms and media companies. The Company also offers subscription products for individual investors, including the Hulbert Financial Digest.

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