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Wakefield, Massachusetts - (Cheap Web Hosting Directory) - January 10, 2006 - Ingenio, Inc., a pioneer in Pay Per Call advertising, has become a sponsor for The Search Engine Marketing Professional Organization (SEMPO) - and will assist in the organization’s 2006 initiatives and activities.

SEMPO is a non-profit professional association working worldwide to increase awareness and promote the value of Search Engine Marketing worldwide. SEMPO sponsors support the organization and provide the funds for primary research and developing educational materials for the industry.

Mark Britto, CEO of Ingenio commented, ”Ingenio values SEMPO’s mission to advance awareness and knowledge of search marketing. The space has grown from simple text ads to more robust offerings in local and global search marketing. Pay Per Call is a natural next step to bringing the search marketing value proposition to a whole new segment of advertisers. We’re excited to keep our momentum going by teaming up with an organization like SEMPO.”

According to SEMPO research, advertisers worldwide spend billions of dollars a year on search engine marketing programs (see: $5.75 Billion Spent on Search Engine Marketing in 2005). This includes payments to search engines and search-related media companies, search engine marketing agencies as well as in-house expenditures in support of such programs, including ‘paid placement,’ ‘paid inclusion’ and ‘organic search engine optimization.’

According to Dana Todd, President of SEMPO Inc., ”Pay Per Call is clearly gathering steam, especially as local search evolves and merchants of all shapes and sizes are looking to leverage the web as a lead-generation vehicle. There is a great deal of growth to come, as our members and the SEM community move to embrace what is no doubt a large marketing opportunity. Ingenio pioneered the Pay Per Call advertising category, and we look forward to working with them to further educate marketers about the effectiveness of this model, especially as it relates to mobile and local search.”

To learn more about Ingenio, please visit: www.ingenio.com.

For further information on SEMPO, please visit: www.sempo.org.

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