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London, England - (Cheap Web Hosting Directory) - October 5, 2005 - Performance marketing network, MIVA, Inc., and blinkx, have announced a global agreement which will allow blinkx to deliver contextually targeted advertising to users, via the new blinkx Smart Ads Platform.

Under the terms of the deal, blinkx users will be able to link straight to geo-targeted, content-related paid-listings provided by MIVA. The blinkx toolbar and blinkx’s video search engine, http://www.blinkx.tv, have millions of users and the new Smart Ads Platform will allow blinkx to deliver targeted paid-listings from MIVA’s extensive network to that audience.

Traditional keyword advertising requires a search in order to generate a relevant ad. The Smart Ads Platform is unique in that it is able to understand the context of a user’s current desktop activity and use that understanding to automatically link users to a relevant ad. This higher level of precision should benefit blinkx users and MIVA advertisers alike, delivering more targeted revenue opportunities to advertisers and a more focused experience for users.

According to Seb Bishop, Chief Marketing Officer of MIVA, “The partnership with blinkx extends MIVA’s reach into the growing desktop search space on a global level, which enables us to introduce our advertisers to a greater variety of Internet users. blinkx’s unique method of retrieving information from different sources is a perfect fit with MIVA’s philosophy of allowing our advertisers to reach the right people at the right time, regardless of what they are doing on their computer.”

Suranga Chandratillake, CTO and Founder, blinkx added: “We’re pleased to launch our new Smart Ads Platform in conjunction with MIVA; the alliance provides a strong foundation upon which we intend to launch our revenue strategy. MIVA’s strength lies in their ability to connect buyers and sellers at the right time; their creative approach, combined with blinkx’s unique technology will provide a direct and, above all, highly relevant link between advertisers and users. blinkx is already re-defining search; we believe this partnership with the leading independent Performance Marketing Network will allow us to re-define the economics of search.”

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