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San Diego, California - (Cheap Web Hosting Directory) - June 28, 2007 - Digital age and global cross-section measurement firm, comScore, has joined marketing action platform, SEMDirector, in an initiative to provide large search advertisers with new market and competitive analysis solutions.

SEMDirector and comScore’s joint marketing initiative is hoped to provide a new set of analytic solutions for managing large paid and organic search advertising programs. Under the initiative, SEMDirector will be able to leverage comScore’s qSearch data stream, used to objectively quantify actual search activity, and deliver comprehensive competitive analysis to the global search advertising market. Specifically, SEMDirector intends to use comScore’s qSearch data to enhance the SEMDirector: Marketing Action Platform to provide a ‘’share of voice” solution. This solution will allow search advertisers to go beyond traditional measures of competitive presence, which look only at total search traffic, by measuring their share of clicks and impressions on all of the major search engines compared to those of their competitors.

James Lamberti, SVP at comScore remarked, ”SEMDirector’s innovative, software-based delivery platform for managing large scale paid and organic search campaigns is a great complement to the deep understanding comScore has amassed on the trends and performance of search marketing globally. Through SEMDirector, search advertisers can take advantage of qSearch information in the context of their day-to-day business decisions, as managed within the SEMDirector: Marketing Action Platform.”

This joint marketing initiative has several specific objectives:

• comScore and SEMDirector are able to co-sell each other’s solutions to their respective large and growing F500 customer bases.
• SEMDirector is positioned to leverage comScore qSearch data for its Marketing Action Platform solutions.
• SEMDirector: Paid Insight, Organic Insight and SEMDirector: Competitive Insight specifically, to develop and deliver share of voice analysis which will allow advertisers to directly measure the share of their clicks being directed toward sites versus specified competitor sites in a repeatable, usable way.
• SEMDirector also is leveraging the comScore data set with its clients for whom it performs direct paid search management services to improve the targeting of their media spending globally.

Russ Mann, CEO of SEMDirector remarked, ”The rich data available within comScore qSearch and our deep understanding of analytics and strategy in paid and organic search programs for large advertisers allow us to greatly improve the knowledge our clients can utilize to gain sustainable competitive advantage in search. Our clients continue to increase their requests for these types of automated combined analyses leveraging third party data sources, to further enhance the actionability of the solutions we provide.”

According to the company, SEMDirector: Marketing Action Platform automates the gathering of search engine, analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With SEMDirector: Marketing Action Platform, the most sophisticated online marketing managers can easily tame the complex enterprise search marketing ecosystem and have on-demand access to the information that they need to make informed business decisions.

SEMDirector, Inc. is a search marketing automation software, which includes a portfolio designed to provide global organizations with search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. SEMDirector endeavors to provide complex, distributed organizations with the ability to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s customer list includes high tech manufacturing, electronics, media and publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858 397 1500.

For more information about comScore Networks, please visit: www.comscore.com.

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