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San Francisco, California - (Cheap Web Hosting Directory) - May 27, 2008 - Search firm and destination portal, Lycos, has aligned with traffic quality management solutions firm, Click Forensics, in order to improve Pay Per Click (PPC) traffic quality for search marketers.

Ed Noel, General Manager of Search Products for Lycos, Inc. noted, ”Because Click Forensics has access to critical PPC traffic data that search engines don’t, its solutions enable us to maintain the highest quality of the search traffic we send to our advertisers and partners.”

In addition to filtering out low quality traffic in real-time, Click Forensics for Publishers delivers regular updates on new sites and sources perpetrating click fraud or those sending bad traffic to clients and members. The service is similar to a spam filter that receives regular updates on sources of spam and phishing schemes.

As part of the agreement, Lycos is using Click Forensics for Publishers to filter out poor quality PPC traffic before it affects client ad campaigns, resulting in better overall traffic quality for advertisers running campaigns in the Lycos social publishing, media and search services offerings.

Tom Cuthbert, President of Click Forensics remarked, ”Lycos is one of the oldest and most widely-known Internet brands in the world, reaching 10 percent of the global population with more than 65 million unique visitors. They understand advertisers will no longer tolerate low quality traffic or click fraud often missed by search engines, ad networks and online publishers. By teaming with us, Lycos is taking a leadership role to proactively block low quality traffic before it affects client campaigns.”

Using patent-pending analytics and live campaign data from the Click Fraud Network, Click Forensics for Publishers identifies sources of click fraud and poor quality traffic. Information is updated in real-time as data is continuously gathered from live campaigns tracked across various search engines, content networks and publisher sites from the advertisers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made.

Lycos, Inc. is a wholly owned subsidiary of Daum Communications Corp., an Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology websites that foster online communities, including the new Lycos Cinema and Lycos MIX video platforms, combining community with broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Lycos 50, Lycos Entertainment, Lycos Music and Lycos Planet. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

For more information about Lycos, please visit: www.lycos.com.

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