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New York, New York - (Cheap Web Hosting Directory) - May 30, 2006 - Web-initiated commerce firm, Channel Intelligence, will partner with search-focused agency 360i to enhance its retail search offerings with shopping feed integration. 360i will provide access to Channel Intelligence’s online shopping feed service, SellCast.

The purpose of the new alliance is to optimize and syndicate select 360i retail clients’ product data feeds to comparison shopping engines. Through SellCast, 360i will augment its existing retail practice by offering merchants dynamic inclusion in shopping portals like Shopzilla.com, NexTag.com and Shopping.com as part of a multi-channel online marketing mix. Adding integration with more than 20 shopping feeds with Channel Intelligence expands 360i’s Strategic Retail practice further, providing its clients with additional exposure to expand reach and increase conversions.

Using its trademarked Search Informed Marketing methodology, 360i analyzes user search behavior to craft and implement an integrated holistic search marketing campaign spanning paid search and natural search optimization. 360i augments its clients’ campaigns using Search Informed Media, spanning contextual marketing, display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.

Jonathan Ragals, Senior Vice President and General Manager of 360i commented, ”SellCast was the natural choice for our online retail data platform, as it lets us deliver the industry-leading comparison shopping feed services that support our focus on measurable results for our retail clients. We anticipate great benefits for our clients through the core expertise Channel Intelligence provides in supporting online retail sales.”

Lanny Tucker, Sales and Marketing Senior Vice President for Channel Intelligence adds, ”360i brings deep retail experience with an excellent track record of campaign performance for their high-profile clients, and we are very excited to enhance their offerings with SellCast. We look forward to offering our industry-leading shopping engine data platform for their retail clients as part of the customized online marketing services 360i offers.”

Based in Orlando, Florida, Channel Intelligence (CI) is a provider of on-demand data solutions that endeavor to make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently facilitate over $130M in qualified sales leads daily to retailers from shopping destination and manufacturer web sites resulting in over $3M sales a day. Channel Intelligence clients include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Belkin, Canon, Circuit City, DLink, eCost, Electronic Arts, eToys Direct, Fujifilm, HomeAnnex, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, Rooms To Go, Target, Teleflora, The Stanley Works and Things Remembered.

According to the company, using Search Informed Marketing, 360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine Marketing and Search Informed Media. Understanding and analyzing search behavior provides the insights to engage and attract 360i’s clients’ target audience, and then create and implement the most effective campaigns across paid search and natural search optimization. 360i also gleans insights from consumer search behavior to deliver Search Informed Media solutions, including display media and emerging media such as mobile search and RSS.

360i maintains a select group of premier clients such as Office Depot, Food Network and H and R Block, employing the most progressive and robust technology to manage, optimize and track campaigns across a broad spectrum of online media to ensure return on media investment.

To learn more about Channel Intelligence, please visit: www.channelintelligence.com.

For more information about 360i, please visit: www.360i.com.

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