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Woburn, Massachusetts - (Cheap Web Hosting Directory) - October 30, 2008 - Search and e-commerce firm, Google’s DoubleClick, has completed an integration with Gotuit, to serve in-stream video advertising, within Gotuit-powered player environments.

Mark Pascarella, CEO of Gotuit remarked, ”Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene. Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash the full value of their video libraries.”

Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater advertising control and flexibility. For example, Gotuit customers can set ad request logic based on a viewer’s session time and/or the number of scenes watched, across the entire library. As a result of the new mid-roll ad opportunities, Gotuit-enabled publishers have far greater ad inventories than those limited to pre- and post-roll options. The scene definitions also allow the viewer to easily personalize their viewing experience and get directly to what is most interesting.

In addition, the ads served can be targeted based on the scene metadata such as Character, Player, Topic, Keyword, etc. When making the ad request, the Gotuit scene metadata can be sent to DoubleClick for delivery of the most appropriate and valuable advertisement.

The solution is currently live with Sports Illustrated’s 2008 Heisman Watch video portal, powered by Gotuit, with advertising served by DoubleClick.

DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day.

For more information about DoubleClick, please visit: www.doubleclick.com.

To learn more about Gotuit, please visit: www.gotuit.com.

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