If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Atlanta, Georgia - (Cheap Web Hosting Directory) - October 20, 2008 - Search management and auction campaign firm, SearchIgnite, has reported that search marketing in the U.S. showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007.

Roger Barnette, President of SearchIgnite noted, ”Paid search spend continued to hold strong in Q3, despite the economic climate. The strength of this ad market in today’s economy suggests that paid search continues to be a highly profitable and efficient digital marketing channel for brands.”

The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually.

Spend from existing search marketing advertisers ‘Same Advertiser Spend’ is up year-over-year YoY in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.

The report revealed other notable findings on the current state of the search landscape:

• Volatile Quarter for Retail Spend: Retailers increased their search spend over Q3 2007, up 1.5% year-over-year, but intra-quarter figures show that retail search spend is declining. Q3 also saw a slight uptick in conversion rates, although average order value AOV is on the decline.
• Search Engine Market Share: Google continued to increase its dominance in the search market rising to over 72% of search ad dollars. Yahoo! lost slight market share in Q3, but is up several points from Q3 2007.

The report, the latest in a series of quarterly SearchIgnite white papers reviewing trends across the search Google, Yahoo!, and MSN from January 1, 2006 through September 30, 2008 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i.

Previous SearchIgnite reports can be found at: http://www.searchignite.com/about_research.aspx.

SearchIgnite is a search management and auction campaign optimization technology that simplifies large cross-engine search campaigns, providing marketers and advertising agencies with one central platform for managing, optimizing and tracking complex keyword portfolios in real time. Marketers who use SearchIgnite have full transparency and control over their campaigns with flexible bid management capabilities including manual bidding, rules-based bidding and portfolio optimization. Leading marketers and agencies depend on SearchIgnite to simplify and maximize the performance of their paid search campaigns. SearchIgnite is part of Innovation Interactive, a digital marketing services company.

To learn more, please visit: www.searchignite.com.

Related posts brought to you by Yet Another Related Posts Plugin.