Search Engine Firm, ValueClick, Acquires Performics Founder
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Westlake Village, California - (Cheap Web Hosting Directory) - June 19, 2007 - Online marketing company, ValueClick, has elected Performics Founder and CEO, James A. Crouthamel and former Ernst and Young executive, James R. Peters to join its Board of Directors.
Mr. Crouthamel was the founder and former president and chief executive officer of Performics, Inc., the affiliate and search engine marketing company acquired by DoubleClick in 2004. Mr. Peters is an experienced accounting professional with a distinguished 35-year career with the audit practice of Ernst and Young. The addition of Messrs. Crouthamel and Peters will increase ValueClick’s board of directors to seven members, five of whom will be independent directors.
Tom Vadnais, Chief Executive Officer of ValueClick remarked, ”Jamie and James will increase our board-level expertise in the areas of online performance marketing, audit and mergers and acquisitions, and I am pleased to welcome them to ValueClick. Jamie’s background in affiliate and search marketing and James’ audit and acquisitions experience will enhance our board and help ValueClick capitalize further on the opportunities in the online marketing industry.”
Mr. Crouthamel is the Principal of Old Town Capital, LLC where he is an operating investor in early-stage interactive marketing service and technology companies. His previous accomplishment was founding Performics, Inc. in 1998 and serving as the company’s chief executive officer from inception through its acquisition by Doubleclick, Inc. in June 2004. Performics was ranked first in Deloitte’s Technology Fast 50 program for Illinois in 2004. Mr. Crouthamel was awarded Ernst and Young’s Entrepreneur of the Year Award for Information Technology in Illinois in 2004 and was named to Crain’s Chicago ”40 Under 40” list. He has also been named one of the ”Top 100” most influential people in technology in the Midwest and has been named to the Chicago Area Entrepreneurship Hall of Fame, presented by the University of Illinois Chicago.
Mr. Crouthamel earned a Master of Business Administration degree from Northwestern University’s J.L. Kellogg Graduate School of Management, a Master of Engineering Management from Northwestern University’s McCormick School of Engineering and completed his Bachelor of Science in Mechanical Engineering at Drexel University.
Mr. Peters is a Certified Public Accountant and a retired partner from the audit practice of Ernst and Young, where he began his career in 1971. He has extensive experience with public and private companies in a number of industries, including retail, distribution, manufacturing, health sciences, technology, communications, and entertainment. Mr. Peters is a former faculty member of the Directors’ Certification Program at the Anderson School of Business of the University of California, Los Angeles. He is also a former advisory board member for the Entrepreneurial Studies program of the University of Southern California. Mr. Peters is a frequent speaker on entrepreneurship, mergers and acquisitions, and audit committee best practices. Mr. Peters is a member of the National Association of Corporate Directors and serves on the board of directors of Natrol, Inc. (Nasdaq: NTOL) and privately-held FzioMed, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and related technologies, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, and PriceRunner.
To learn more, please visit: www.valueclick.com.
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