Search Engine Firm, ValueClick, Agrees to Acquire Comparison Shopping Web Site

Updated on Friday, July 20th, 2007 at 10:25 am

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Westlake Village, California - (Cheap Web Hosting Directory) - July 20, 2007 - Online marketing company, ValueClick, has agreed to acquire privately-held operator of U.S. comparison shopping websites, MeziMedia, Inc., ranked fourth in the June 2007 comScore Retail, Comparison Shopping category, with approximately 10.5 million U.S. unique visitors.

ValueClick anticipates three key strategic benefits from the MeziMedia acquisition:

  • MeziMedia will add scale to ValueClick’s Comparison Shopping segment and give the Company a leadership position in the U.S. comparison shopping market. ValueClick currently is a major comparison shopping provider in Europe under the PriceRunner brand.
  • MeziMedia will enhance ValueClick’s search engine optimization (SEO) and search engine marketing (SEM) capabilities. MeziMedia has a sophisticated, proprietary SEM platform and significant expertise and experience in SEO and SEM, which can be leveraged across ValueClick’s businesses and clients.
  • MeziMedia will give ValueClick a formal presence in China. MeziMedia has a world-class engineering and operations center in Shanghai and has also launched websites in China for comparison shopping, coupons and search.

Tom Vadnais, Chief Executive Officer of ValueClick remarked, ”MeziMedia is consistent with our acquisition philosophy and gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China, all three of which are key growth initiatives for the Company. This is an exciting acquisition and we look forward to welcoming the MeziMedia team to the ValueClick family.”

Talmadge O’Neill and Harry Tsao, Co-founders of MeziMedia added, ”We are proud of our significant accomplishments in comparison shopping, SEO and SEM and believe that the time is right to join forces with ValueClick, one of the largest and most diversified online marketing services companies. We are confident that MeziMedia and ValueClick will enjoy important benefits from this transaction and generate meaningful synergies across the combined businesses.”

Under the terms of the agreement, ValueClick will acquire all outstanding equity interests in MeziMedia for approximately $100 million in cash at the time of closing, and contingent cash consideration based on revenue and adjusted-EBITDA1 performance from the closing date through December 31, 2009. Total cash consideration will range between $100 million and $352 million, depending on whether performance thresholds are met. ValueClick anticipates the acquisition will be accretive on both an adjusted-EBITDA and diluted net income per common share basis.

The transaction has been approved by the board of directors of each respective company and all the stockholders of MeziMedia. ValueClick anticipates the acquisition will close in August 2007, subject to customary closing conditions and regulatory approvals. Upon the transaction’s close, MeziMedia’s management team will join ValueClick’s management team and continue to lead the MeziMedia business. MeziMedia will be included in ValueClick’s Comparison Shopping business segment.

Founded in 2001, MeziMedia employs approximately 160 people globally in its Los Angeles area headquarters and Shanghai, China and Tokyo, Japan offices. In 2006, MeziMedia generated approximately $40 million in revenue and was EBITDA, operating income, and net income profitable.

ValueClick intends to update its 2007 business outlook upon the close of this acquisition.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and related technologies, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, and PriceRunner.

For more information on MeziMedia, please visit: www.mezimedia.com.

To learn more, please visit: www.valueclick.com.

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