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Waltham, Massachusetts - (Cheap Web Hosting Directory) - June 7, 2007 - Comprehensive online buyers’ guide and vertical search engine, Kellysearch.com, hosted a webinar offering tips on how to improve landing pages, in its second series, devoted to addressing issues faced by B2B companies in optimizing online marketing campaigns.

”We’ll-Walk-You-Through-It” Webinars from Kellysearch.com, the operator of a B2B search engine’s live, 45-minute web seminar, ”Think Beyond The Click: Top Tips to Improve your Landing Pages,” featured Julie Mason, Kellysearch.com’s general manager. Joined by Phil Manning, Kellysearch.com’s marketing development manager, and Jim Newsome, Kellysearch.com’s search-engine optimization expert, the team outlined effective tools and strategies for turning a landing page into a new-business engine. The Webinar focused on what information to include (and not to include) on a landing page. Ms. Mason and the Kellysearch team also discussed how prospects process a landing page, what tactics can be used to engage them, and how to continually optimize a landing page without a lot of heavy lifting.

Ms. Mason explained. ”Landing pages are crucial for online marketers today. Just getting someone to the page isn’t enough to be successful. Prospects look to landing pages to provide them important and helpful information, and they will leave if they don’t find what they need. Making a good impression and providing useful information to prospects is one of the most important steps in creating a strategic online relationship.”

Kellysearch.com’s ”Think Beyond the Click” is the second in a series of Webinars designed to help B2B companies optimize their online marketing campaigns. T

Launched in January 2001, Kellysearch.com is a comprehensive online buyers’ guide and vertical search engine, with more than two million company listings from over 155 countries world wide. Kellysearch.com is backed by the financial resources of world wide publishing company Reed Elsevier. With monthly averages of 2.6 million unique users and 8.6 million page views, Kellysearch.com is the leading global search engine for industry-to-industry business. For more information, please contact Kellysearch.com at 1-800-550- 0827.

To learn more, please visit: www.kellysearch.com.

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