Search Engine, Local.com, Achieves Positive Return on Ad Spend
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San Diego, California - (Cheap Web Hosting Directory) - July 19, 2006 - Interchange Corporation, parent company of search engine, Local.com, for the month of June, has generated higher local search revenues than it spent driving traffic to Local.com, its flagship property.
Heath Clarke, Chief Executive Officer of Interchange explained, during the company’s last earnings call, ”We are very pleased to report the achievement of this important financial milestone. This improvement is the result of ongoing testing of page layouts, the addition of new advertising units, and overall optimization of our marketing campaigns.”
Interchange Corporation, owns Local.com, a search engine (ranked #102 in US website traffic - June 06 by comScore). According to the company, Local.com attracts over 8 million visitors each month seeking information on local businesses, products, services and people. Powered by the company’s patent-pending Keyword DNA and local web indexing technologies, Local.com provides users with targeted, relevant local search results. The results include special offers from local businesses, reviews from other users, local businesses’ website links, maps, and driving directions. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.
Local.com was launched in August 2005, and has grown to more than 9 million visitors per month. Local.com is powered by the company’s patent-pending Keyword DNA and local-web indexing technologies. The company recently launched Local.com in the UK.
To learn more, please visit: www.local.com.
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