Search Engine Market is Slowing, But Google Still Leads
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Reston, Virginia - (Cheap Web Hosting Directory) - March 1, 2006 -A newly released report form comScore Networks reveals the current traffic status of the leading search engines. According to the January 2006 qSearch analysis of activity across competitive search engines, Google reinforced its status as market leader of the U.S. searchmarket with a 41.4 percent share of all searches submitted, up more than6 share points versus year ago.
Yahoo! secureded the second spot in the rankingwith 28.7 percent share of all searches, while MSN ranked third capturing13.7 percent of all online searches.
Total Internet Searches and Share of Online Searches by Engine January 2006 vs. January 2005 Total U.S. Home, Work and University Internet Users Source: comScore qSearchAccording to Dr. Magid Abraham, President and CEO of comScore Networks, ”This report provides evidence that the growth in the U.S. Search marketis slowing. The good news for search companies is that the utilization ofsearch queries for advertising purposes continues to increase. In December2005, 57.2 percent of search query results included a sponsored advertisement,up from 49.1 percent a year earlier. Additionally, the international searchmarket continues to be strong, with a growth rate of 34 percent based oncomScore’s December 2005 international data. As a result, search revenuegrowth will significantly outpace search query growth. At the same time theslowdown in the overall growth rates is unmistakable.”
Searches Jan-05 Searches Jan-06 (Billions) (Billions) % Change Total Internet Searches 4.95 5.48 10.7% Share Point Share of Searches by Engine Jan-05 Jan-06 Change % % +/- Google Sites 35.1% 41.4% +6.3 Yahoo! Sites 31.8% 28.7% -3.1 MSN-Microsoft Sites 16.0% 13.7% -2.3 Time Warner Network 9.6% 7.9% -1.7 Ask Jeeves 5.1% 5.6% +0.5 Additional findings from the January monthly analysis include: — Americans conducted 5.48 billion searches online in January, up 11 percent from the previous year. While this growth is still strong, it reflects a substantial slowdown from the 42 percent surge seen in January 2005 versus the previous year. — Google Sites once again led the group with 2.3 billion searches followed by Yahoo! Sites (1.6 billion searches), MSN-Microsoft Sites (752.5 million searches), Time Warner (432.6 million searches), and Ask Jeeves (307.3 million searches). — Google Sites won top honors in share of tool bar search, capturing 49.5 percent of all tool bar searches, while Yahoo! Sites secured 45.5 percent.
To learn more about comScore qSearch, please visit: www.comscore.com.
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