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New York, New York - (Cheap Web Hosting Directory) - February 23, 2006 - The popular search engine marketing event, Search Engine Strategies (SES) Conference and Expo 2006, is preparing to commence in New York - just as U.S. advertisers were on track to spend $4.2 billion on paid search in 2005, a 35 percent increase over 2004 spending, according to JupiterResearch.

Another report conducted by Radar Research and IntelliSurvey found U.S. and Canadian advertisers spent $5.75 billion on search engine marketing in 2005, a 44 percent increase over 2004. The report projects that search engine marketing (SEM) spending in North America will reach $11 billion in 2010. The paid listings market is expected to increase from $4 billion in 2005 to $7 billion in 2010, resulting in a compound annual growth rate of 12 percent.

A new Piper Jaffray report reveals that paid search is expected to generate more than $14 billion globally in 2006. The Internet research firm Nielsen/NetRatings also reported the total number of Internet searches in the U.S. grew this year by 55 percent, with nearly 5.1 billion searches performed across approximately 60 search engines during December 2005.

According to the event organizers, with the tremendous boom in SEM dollars being spent, SES NY ‘06 will gain even further momentum among those looking to take advantage of these lucrative opportunities. Chaired by Danny Sullivan, a recognized authority on search and search engine marketing, SES NY ‘06 is the must-attend event for those seriously engaged in the field of search engine marketing.

Danny Sullivan, Chair of Search Engine Strategies explained, ”The tremendous growth in search underscores it as a fundamental advertising and public relations medium that has to be considered alongside other ad and PR venues, rather than being an afterthought. The growth also makes the New York event all the more critical for anyone and everyone looking to gain further traction in this surging market. Those not already in it are falling further behind. Those who are taking part face stronger competition for limited search inventory and rising prices. Our conference helps both groups get ahead.”

The four-day conference begins on February 27, 2006, at the Hilton New York, where the world’s foremost search experts and entrepreneurs will share the latest thinking on privacy issues, search engine marketing strategy, search behavior, podcast search, ad agencies and search, search and phone calls, web site development, and technology and creative innovation.

Search Engine Strategies Conference and Expo attendees will learn the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.

To learn more, please visit: www.searchenginestrategies.com.

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